Issue Details

Issue	#157
Published	August 1977
Cover Price	0.30 USD
Pages	36
Editing	Sid Jacobson

Cover Details

Characters	Richie Rich; Richard Rich
Genre	Children

1 page advertisement

Notes

Ad for free baseball cards on specially marked boxes of Hostess Snack Cakes.

1 page advertisement

Notes

Ad to win a bicycle from Kellogg's.

1 page promo (ad from the publisher)

Notes

In-house promo for upcoming Harvey comics.

5 page Richie Rich story "Magic Man [Part One]"

Characters	Richie Rich; Dollar; Stone Age Richie Rich; Stone Age Richard Rich; Stone Age Regina Rich; Chef Pierre
Synopsis	Richie reads the diary of his prehistoric ancestors.
Genre	Children; Adventure
Notes	Chef Pierre heard but not shown.

1 page Little Lotta story "Ah!"

Characters	Little Lotta; Mr. Plump; Mrs. Plump
Synopsis	Mr. Plump feels like a wealthy man who has everything he needs until he watches Lotta empty the refrigerator.
Genre	Children; Humor

1 page public service announcement

Notes

A reminder to brush your teeth and visit your dentist from Harvey Comics and The American Dental Association.

5 page Richie Rich story "A Better Magic [Magic Man Part Two]"

Characters	Richie Rich; Stone Age Richie Rich; Stone Age Richard Rich; Stone Age Regina Rich
Synopsis	Stone Age Richie stops a phony magic man from bilking his family of their gold.
Genre	Children; Humor

1 page Boy Scouts of America public service announcement

Notes

Info on how to become a Cub Scout.

2 page promo (ad from the publisher)

Notes

Awards that Harvey Comics has received for sales, community service, charity work, etc.

1 page advertisement

Notes

Ad for "Sea Monkeys" from Unicorn House, New York, N.Y.

5 page Richie Rich story "Heap Big Butler"

Characters	Richie Rich; Cadbury
Synopsis	Richie and Cadbury play Indian in the woods after bears steal their clothes.
Genre	Children; Adventure

2 page Richie Rich text story "Man of Mystery"

Characters	Richie Rich; Freckles Friendly; Pee Wee Friendly
Synopsis	Richie is duped into hiding a fugitive in the mansion.
Genre	Children; Crime
Notes	Richie Rich (Harvey, 1960 series) #115 contains a different two page text story with the same title.
Reprinted	From Richie Rich (Harvey, 1960 series) #23

5 page Little Dot story "Good Luck Dot!"

Characters	Little Dot
Synopsis	When Dot finds a gold disk in a trash heap she tries to find out exactly what it is.
Genre	Children; Humor

1 page advertisement

Notes

Ad to sell newspapers for Grit Publishing Co., Williamsport, PA.

1 page advertisement

Notes

Ad for "Crazy Crabs", live hermit crabs, from Transcience Corporation, New York, N.Y.

1 page advertisement

Notes

Ad for miscellaneous products from Honor House Prod. Corp., Lynbrook, N.Y.

1 page advertisement

Notes

Ad to sell Christmas Cards for Youth Opportunity Sales Club, St. Louis, MO.