Data courtesy of the Grand Comics Database under Creative Commons license.

Issue Details

Issue #30
Published December 1956
Cover Price 0.25 USD
Pages 52
Editing Albert B. Feldstein
Notes First issue with modern Mad trademark Alfred E. Neuman, last issue with Kurtzman / Elder frame.

Cover Details - Alfred E. Neuman Says "What - Me Worry?"

Characters Alfred E. Neuman; elephant; donkey
Synopsis Alfred is billed as a write-in candidate for president.
Genre humor
Pencils Norman Mingo (signed); Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)
Inks Norman Mingo (signed); Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)
Letters typeset
Notes First issue with modern Mad trademark Alfred E. Neuman, last issue with Kurtzman / Elder frame.

1 page B. F. Goodnrich Carsaver Tires story "B. F. Goodnrich Autoless - Because You Don't Need A Car, Just Tires"

Synopsis Phony ad for tires from B. F. Goodnrich that don't need a car.
Genre satire
Pencils Reed Crandall (signed)
Inks Reed Crandall (signed)
Letters typeset
Notes Parody of ad for B. F. Goodrich Tires.
Reprinted in Worst From MAD (EC, 1958 Series) #1

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Synopsis Art is excerpts from this issue. Quote under the masthead is from Abraham Lincoln.
Genre fact
Pencils various
Inks various
Letters typeset
Notes First issue with a Department title for marginal text.

2 page Mass Hysteria Dept. story "Elvis Pelvis"

Characters Elvis Pelvis
Synopsis Satirical look at various facets of Elvis Presley's style.
Genre satire
Pencils Jack Davis
Inks Jack Davis
Letters typeset
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn]

Half page Elevators advertisement "Don't Sell Yourself Short!"

Synopsis Ad for Elevators brand shoe height increasers from Stone-Tarlow Co.
Pencils ? (photo)
Inks ? (photo)
Letters typeset

Half page Alfred E. Neuman promo (ad from the publisher) "Now...In Full color!"

Characters Alfred E. Neuman
Synopsis Ad for drawings of Alfred E. Neuman suitable for framing.
Pencils Norman Mingo
Inks Norman Mingo
Letters Typeset
Notes Picture is new art from cover; Alfred is not named.

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Synopsis Letters, mostly commenting on issue #29.
Script Albert B. Feldstein; Arnold Ferris; John Mahon; Richard Hagan; Gerald Rose; Tom Louis; Charles Forbisher; Walter Goober III; Herbie Dicker; Dave DeSilver; Michael Dworkin; Ken Schaber: Sam Cornell; Joseph Salas; Jeremy Millett; Doug Vance; Josef Trotsakov; Howard Landstrom; Dale Harris; Phil Shaw; William Zeckendorf; William Levitt; Walter Vaux; Steve Winchell; Hugh Cotterall
Pencils various
Inks various
Letters typeset
Notes Art is excerpts from issue #29.

4 page Western Dept. story "Gunsmoked"

Characters Madd Dillinger; Gambler Dan; Blacksmith Sam; Chestnut; Doc; Kiddie; Mayor Melvin
Synopsis Quick recap of typical plots from the show.
Genre satire
Pencils Jack Davis (signed)
Inks Jack Davis (signed)
Letters typeset
Notes Parody of tv show "Gunsmoke."
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn]; in More Trash From MAD (EC, 1958 series) #1

1 page Advice Dept. story "Alfred E. Neuman Answers Your Questions"

Synopsis Advice for a man who loves both his wife and taxidermy, but whose wife hates his taxidermy.
Genre humor
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset
Reprinted in More Trash From MAD (EC, 1958 series) #1

2 page Collector's Dept.: Rare Old Mayhem story "The Manly Art of Self Defense"

Synopsis Excerpts from a treatise on The Manly Art of Self Defense by Edmund E. Price, published 1867, with illustrations and new captions.
Genre humor
Script Edmund E. Price (original); ? (abridged captions)
Letters typeset
Notes Illustrations may not be from the original text and do not necessarily describe the text they are shown with. The original text was not humorous; this feature is added by the new abridged captions.

1 page Hollywood Dept. story "Scenes We'd Like To See: The Gladiator And The Empress"

Synopsis A man is thrown into the gladiatorial ring and defeats a better armed opponent...but loses to a lion.
Genre satire
Pencils Phil Interlandi (signed)
Inks Phil Interlandi (signed)
Letters typeset

2 page Beat-A-Path Dept. story "MAD Builds A More Civilized Mouse Trap"

Synopsis Several supposedly civilized ways to trap and kill mice.
Genre humor
Pencils Jack Davis (signed)
Inks Jack Davis (signed)
Letters typeset
Notes Self-references this article with a mouse reading it.
Reprinted in Worst From MAD (EC, 1958 Series) #1

2 page Fair Warning Dept. story "Motorist Beware!"

Synopsis Describes the escalating efforts of police to patrol highways unnoticed, including several of the latest unmarked vehicles.
Genre humor
Script H. Goldstein
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.
Reprinted in More Trash From MAD (EC, 1958 series) #1

2 page Nostalgia Dept. text article "MAD Establishes An...Old Comic-Strip Characters' Home"

Characters Little Nemo; Flip; Felix the Clown; Chief Wahoo; The Squirrel Cage Hitchhiker; Barnaby; Mr. O'Malley; Flyin' Jenny; Batman [Bruce Wayne]; Robin [Dick Grayson]; Brute Gentry; Ace Drummond; Tailspin Tommy; Barney Baxter; Peter Piltdown; Charlie; Min-nie; Shadrach the Hermit; The Spirit; Ebony; Commissioner Dolan; Scorchy Smith; Desperate Desmond; Hairbreadth Harry; Dickie Dare; Sappo; Professor Whottaschnozzle; Bunky; Fagon; The Family Upstairs; Doc Yak; The Bear; Silly Millie; Benny; Buster Brown; Tige the Bulldog; Just Kids; Grandpop; Baby; Mr. Branner the Policeman; Dinglehoofer; Dinglehoofer's Dog; Count Screwloose; Crazy Dog; Skeets; Skippy; Sooky; The Pussycat Princess; Mr. Jack; Krazy Kat; Ignatz Mouse; Offisa Pupp; Little Jimmy; The Kewpies; Rocky Mason; Mr.; Mrs.; Charlie Chan; The Nebbs; Desper't Ambrose; Pop [S'Matter Pop]; Pop [That's My Pop]; Son [That's My Pop]; The Timid Soul; Mama; Cedric; Pa; Don Winslow; Sgt. Pat; Pinky; Irish; Jimmy Dugan; Raymond; Puddinhead; the Reg'lar Fellers; Pop; Jerry on the Job; Daisybelle; Miss Fury; Toots; Casper; Alphonse; Gaston; Betty; Lester De Pester; Foxy Grandpa; Happy Hooligan; Maud the Mule; Panhandle Pete; The Yellow Kid; Napoleon, Uncle Elby; Clarence; Jane Arden; Apple Mary [Mary Worth]; Popeye's Goons; Homer Hoopee; Harold Teen; Pop; Shadow; Ming The Merciless; Brad; Dad; Abie the Agent; Aunt Eppie Hogg; Mickey McGuire; Pop Wortle; Flytrap Finnegan; The Skipper; Suitcase Simpson; The Powerful Katrinka; The Dwarf; The Terrible-Tempered Mr. Bang; The Toonerville Folks; Jet Scott; Beyond Mars characters
Synopsis Discusses the idea of a retirement home of no-longer published comic strip characters, with a pinup of characters and numbered key.
Genre humor
Pencils Wally Wood (signed)
Inks Wally Wood (signed)
Letters typeset
Notes Characters drawn in their original styles.
Reprinted in More Trash From MAD (EC, 1958 series) #1

4 page Sports Dept. story "Bowling"

Characters John L. Lewis; Tommy Manville; Osgood Z'Beard
Synopsis Shows the scoring, style tips, psychological underpinnings, and problems of bowling.
Genre satire
Script Nick Meglin
Pencils Jack Davis (signed)
Inks Jack Davis
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn]; in Worst From MAD (EC, 1958 Series) #1

3 page College Dept. story "Collegiate Whimsey"

Characters Galahad
Synopsis Gag cartoons from the following college publications: Iowa State Green Gander; Harvard Lampoon; Stanford Chaparral; Florida Smoke Signals; Cornell Widow; Minnesota Daily; Michigan Gargoyle; California Pelican; U.C.L.A. Scop
Genre humor
Script Parks; Rice; Bill Davis; Kent; Thomas; Ilnicki; Jerry Lee
Pencils Parks; Rice; Bill Davis; Kent; Thomas; Ilnicki; Jerry Lee
Inks Parks; Rice; Bill Davis; Kent; Thomas; Ilnicki; Jerry Lee
Letters typeset
Notes Not all contributors are identified by a signature. Some credits from "Totally MAD" CD collection.
Reprinted in More Trash From MAD (EC, 1958 series) #1 [Pitchers And Poachers strip from U.C.L.A. Scop only]

4 page Movie Dept. story "Morbid Dick"

Characters Captain Aslob [Legory Peck]; Fishmeal [Richard Basehearted]; Queeg-Queeg; Father Maplesyrup [Osome Bells]; Morbid Dick; Mr. Starstruck [Lee O'Genn]
Synopsis Tells the tale of the ill-fated voyage of the Peckwad in a vain attempt to kill the white whale.
Genre satire
Pencils Wally Wood
Inks Wally Wood
Letters typeset
Notes Parody of movie "Moby Dick."

1 page Advice Dept. story "Alfred E. Neuman Answers Your Questions"

Synopsis Advice to a man whose girlfriend's father threatens that the man will only marry his daughter over his dead body.
Genre humor
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset
Reprinted in Worst From MAD (EC, 1958 Series) #1

2 page History Dept. text story "A Medal for Horatius"

Synopsis Series of mock memos from Roman Military regarding heroic action of one Gaius Gaius Horatius, showing how politics trumps truth.
Genre humor
Script W. C. Hall
Pencils Wally Wood
Inks Wally Wood
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.

4 page Literature Dept. story "What's Happened To The...Pulp Magazaines?"

Characters Fenwick; "Red" Herring; Maren
Synopsis Various genres of pulp stories are all given the same treatment, showing underlying similarity.
Genre satire
Script James Blish
Pencils Bill Elder (signed)
Inks Bill Elder (signed)
Letters typeset
Notes Final page includes 4 phony ads: "Make Money", "Learn To Draw", "Mental Science", and "Monuments."

2 page Band-Aid Dept. story "A Saw Screams At Midnight"

Characters Carl Reiner
Synopsis Techniques for using a band saw.
Genre humor
Script Carl Reiner ?
Pencils ? (photo)
Inks ? (photo)
Letters typeset

2 page Awards Dept. story "MAD Merit Badges"

Synopsis Scout-type merit badges for everyday lazy, loutish clods.
Genre satire
Pencils Jack Davis
Inks Jack Davis
Letters typeset
Reprinted in Worst From MAD (EC, 1958 Series) #1

6 page TV Dept. story "Walt Dizzy Presents Dizzyland"

Characters Walt Dizzy; unnamed fairy; Jimmy Dood; Ozgood Zeiss; Sigismund Sponk; Davy Crawcutt; Mike Finque; Walt Dizzy's animated characters
Synopsis Behind the scenes look at the 5 worlds of Dizzyland: Tomorrowsland, Frontrearland, Adventuresland, Fantasticland, Moneyland.
Genre satire
Pencils Wally Wood
Inks Wally Wood
Letters typeset
Notes Animated characters are not named but include: Pluto, Pinnochio; Big Bad Wolf; Thumper; Dumbo; birds and mice from Sleeping Beauty; Morty Mouse; Ferdie Mouse; Bambi; Jimminy Cricket; Nana; Donald Duck; Mickey Mouse; Brer Bear; Brer Rabbit; one of Three Little Pigs; Lady; Tramp; Grumpy; Sleepy; Dopey; Doc; Happy; Sneezy; Fox; Mr. Toad.
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn]; in Worst From MAD (EC, 1958 Series) #1

1 page Advice Dept. story "Alfred E. Neuman Answers Your Questions"

Synopsis Advice for a girl who's being stalked by a boy.
Genre humor
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset
Reprinted in Worst From MAD (EC, 1958 Series) #1

1 page Mad Magazine promo (ad from the publisher) "Vital Items You Can Buy For A Quarter"

Synopsis House ad for MAD Magazine subscriptions.
Pencils Jack Davis (signed)
Inks Jack Davis (signed)
Letters typeset
Notes Inside back cover.

Nobody Asked Us, But - Dept. text article "Marginal Thinking"

Synopsis One sentence observations on pop culture.
Genre humor
Script Arnie Rosen; Coleman Jacoby
Letters typeset
Notes In margins of 20 pages of the magazine. Copyright 1955 by Variety.
Reprinted in More Trash From MAD (EC, 1958 series) #1 [portions]; in Worst From MAD (EC, 1958 Series) #1 [portions]

1 page Alfred E. Neuman illustration "untitled"

Characters Alfred E. Neuman; Pogo; Liberace; Jerry Lewis; Dean Martin; Mona Lisa; Edward R. Murrow; Groucho Marks; Lone Ranger; Mad Hatter; Robert E. Lee; Jackie Gleason; Mickey Mantle; Steve Allen; Ed Sullivan; Dick Tracy; Elvis Presley; Mickey Mouse; Melvin Cowznofski; Little Orphan Annie; Smilin' Jack; Phil Silvers; Nikita Kruschev; Popeye
Genre humor
Pencils Norman Mingo (signed); Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)
Inks Norman Mingo (signed); Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)
Notes View of front cover scene from behind Alfred, as if frame is drawn on front of a piece of glass, looking at an audience. Additional characters appear that indexer did not recognize. Melvin Cowznofski is the older drawing of Alfred E. Neuman as identified in some earlier issues of MAD.