Data courtesy of the Grand Comics Database under Creative Commons license.

Issue Details

Issue #31
Published February 1957
Cover Price 0.25 USD
Pages 52
Editing Albert B. Feldstein

Cover Details - "Mt. Rushmore"

Characters Alfred E. Neuman
Genre humor
Pencils Norman Mingo (painted, signed)
Inks Norman Mingo (painted, signed)
Colors Norman Mingo (painted, signed)
Letters typeset

1 page Mad Magazine promo (ad from the publisher) "The MAD Window Test"

Characters Melvin Cowznofski; Shermlock Shomes
Synopsis House ad for MAD Magazine subscriptions.
Pencils Jack Davis (signed); Bill Elder (Shomes figure)
Inks Jack Davis (signed); Bill Elder (Shomes figure)
Letters typeset
Notes Inside front cover.

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Genre fact
Script ? [as Alf]
Pencils various
Inks various
Letters typeset
Notes Art is excerpts from this issue. Masthead quote is from TIME Magazine. There is a credit of Nick Megliola for ideas, but no indication of what articles.

2 page Increase The Circulation Dept. story "The New Marilyn Marone"

Characters Marilyn Marone; Sir Lauwrence Olivier
Synopsis A comparison of Marilyn's career before and after acting lessons.
Genre humor
Pencils Wally Wood (signed)
Inks Wally Wood (signed)
Letters typeset
Notes Parody of Marilyn Monroe's career.

Half page Leslie Creations advertisement "If You Like To Collect Records"

Synopsis Ad for record rack.
Pencils ? (photo)
Inks ? (photo)
Letters typeset

Half page Critics Panel advertisement "Are You MAD?"

Synopsis Ad for kit including pin, for becoming a registered Critic.
Letters typeset

Half page Alfred E. Neuman promo (ad from the publisher) "Now In Full Color!"

Characters Alfred E. Neuman
Synopsis House ad for pinups suitable for framing.
Pencils Norman Mingo
Inks Norman Mingo
Letters typeset

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Synopsis Letters of comment, mostly about issue #30.
Script Albert B. Feldstein; Dotti Stavin; Jean Menti; Jan Baldwin; Gary DeLain; Elvis Presley Fan Club (Orland CA); Ronald Jones; Michael Mason; Don Galloway; Ronny Klugman; Robert Masonheimer; Harold Weiss; Mickey Rooney; Tom Player; Louis Callahan; Robert Monement; Free Fall Ferris; Chips Koehler; Jack Benny; Walt Dizzy; Tim Lachman; John Doe; Marty Karpen; Phil Duffey; Ken Mayer; Elmer Woggin; Bruce Furic; Jean Roy; N. Lenin, Jr.; Hiram Dinkerpok; James Eveland; Michael Wiesenberg
Pencils various
Inks various
Letters typeset
Notes Art is excerpts from issue #30. Reply to one letter states that all letters published are written by readers, even the gag letters.

5 page Call of The Wild Magazines Dept. story "Field & Scream"

Characters Lance Sturdley; Irv Blintz; Milton Forbisher; Lancelot Borscht-Bagel; Ozgood Z'Beard; Elmo Klunk; Walt Goober; Fenwick Furd
Synopsis Excerpts from hunters' magazine, including some phony ads.
Genre satire
Pencils Jack Davis (signed)
Inks Jack Davis (signed)
Letters typeset
Notes Parody of "Field & Stream" magazine.
Reprinted in More Trash From MAD (EC, 1958 series) #1

1 page Hollywood Dept. story "Scenes We'd Like To See: One Against Four"

Synopsis Man defeats 4 pirates one-at-a-time while rescuing a woman but is then surrounded by the next 4 pirates.
Genre satire
Pencils Phil Interlandi (signed)
Inks Phil Interlandi (signed)
Reprinted in Son Of Mad (Signet Books, 1959 series) #S1701

3 page Newspapers Dept. text story "Item"

Characters Billy Poobah; Jim Poobah; Charles Bickford
Synopsis Stories on the same news item as they might be done by different newspapers or magazines.
Genre satire
Script G. Stang
Pencils ? (photo)
Inks ? (photo)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.
Reprinted in Worst From MAD (EC, 1958 Series) #1

3 page Ernie Kovacs Dept. text article "Why I Write Poetry"

Characters Stanley; Stanley's cat; Percy Dovetonsils
Synopsis A short article on why he writes poetry followed by the poem "Ode To Stanley's Pussycat."
Genre humor
Script Ernie Kovacs [as Percy Dovetonsils]
Pencils Jack Davis (signed)
Inks Jack Davis (signed)
Letters typeset

3 page Pick-A-Card Dept. story "MAD Greeting Cards"

Synopsis A collection of greeting cards for unusual events such as being evicted and losing your job.
Genre satire
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset
Notes Third page is separated and is on final page of issue.

2 page Ear To The Ether Dept. story "What They're Saying Around The Solar System"

Characters Floyd Void; Boone Swoon; Groib Spoop; Harry S. Irium; Sullivan Ford; Gertie Grunch; Wyncha Gimeah; Stanley Groovik; Mandrill Gluten; Alfred E. Lumen
Synopsis Opinions of earth culture by beings from other bodies in our solar system.
Genre humor
Pencils Basil Wolverton (signed)
Inks Basil Wolverton (signed)
Letters typeset

6 page Al "Jazzbo" Collins Dept. text article "What's All This Jazz About Jazz"

Characters Al "Jazzbo" Collins
Synopsis In an interview, Al tells something about the origins and meaning of jazz and introduces his jazz pets.
Genre fact
Script Al "Jazzbo" Collins
Pencils Wally Wood (signed)
Inks Wally Wood (signed)
Letters typeset

2 page Soft-Sell Advertising Dept. story "Future TV Ads"

Synopsis Phony ad storyboard for Billie's Rope Mart.
Genre satire
Script Don Martin (signed)
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn]; in Worst From MAD (EC, 1958 Series) #1

2 page Psychology Dept. text article "MAD's Ink Blot Test"

Synopsis Fake Rorschach tests with explanations.
Genre satire
Pencils Kelly Freas; Bill Elder (title figures)
Inks Kelly Freas; Bill Elder (title figures)
Letters typeset
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn]; in Worst From MAD (EC, 1958 Series) #1

4 page Culture Dept. story "Don Giovanni"

Characters Don Giovanni; Leporello; Donna Anna; Don Pedro; Zerlina; Don Ottavio; Emily Bravo; Elvis Presley (cameo)
Synopsis The story of the comic opera Don Giovanni is told with special emphasis on what makes it funny.
Genre satire
Script Nick Meglin
Pencils Wally Wood (signed)
Inks Wally Wood (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.
Reprinted in Worst From MAD (EC, 1958 Series) #1

2 page Soft-Sell Advertising Dept. story "Future TV Ads"

Characters George; Harriet
Synopsis Phony ad storyboard for Ringwort's Rat Poison Pills.
Genre satire
Script Don Martin (signed)
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset
Reprinted in More Trash From MAD (EC, 1958 series) #1

3 page Negative Thinking Dept. text article "Why the Precision Engineered, Highly Perfected 35mm Camera Replaced The Simple, Unpretentious, Primitive Box Camera"

Synopsis Humorous look at the relative problems of both types of cameras, ending in the question still unanswered.
Genre humor
Script A. Rosen
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.
Reprinted in Worst From MAD (EC, 1958 Series) #1

7 page Orson Bean Dept. story "Orson Bean Opens His Family Album"

Characters Orson Bean; Orson's father; Uncle Ordway; cousin Gerald; Matthew Brady Bean; Orson's grandmother; unnamed gypsy; Hesitation Bean; Ezekial Bean; King George III; Cornwallis; Hope Bean
Synopsis Vignettes of Orson's family from Revolutionary times to present.
Genre humor
Script Orson Bean
Pencils Jack Davis (signed)
Inks Jack Davis (signed)
Letters typeset
Notes Intended to be the first of several articles. Notes that "special material by Alan Robin" but does not note what material.

1 page The Dollar Mystery Guild advertisement "A New Kind of Bargain Offer To Mystery Readers"

Synopsis Ad for book club.
Letters typeset
Notes Inside back cover.

Misdirected Quotes Dept. text article "Purloined Proverbs Ascribed to Popular People"

Synopsis Old cliches misattributed to famous people.
Genre humor
Script various
Letters typeset
Notes Appear in margins on 20 different pages of the issue.
Reprinted in More Trash From MAD (EC, 1958 series) #1 [portions]; in Worst From MAD (EC, 1958 Series) #1 [portions]

1 page illustration "MAD Travel Stickers"

Synopsis Phony travel destination stickers.
Genre humor
Pencils Bob Clarke
Inks Bob Clarke
Notes Back cover.
Reprinted in Worst From MAD (EC, 1958 Series) #1