| Issue | #40 |
| Published | July 1958 |
| Cover Price | 0.25 USD |
| Pages | 52 |
| Editing | Albert B. Feldstein |
| Characters | Alfred E. Neuman |
| Genre | humor |
| Pencils | Kelly Freas (painted, signed) |
| Inks | Kelly Freas (painted, signed) |
| Colors | Kelly Freas (painted, signed) |
| Letters | typeset |
| Characters | Alfred E. Neuman |
| Synopsis | House ad for new hardcover book from Crown Publishers. |
| Pencils | ? (photo); Wally Wood |
| Inks | ? (photo); Wally Wood |
| Letters | typeset |
| Notes | Small figure at bottom of ad by Wally Wood is excerpt from previous issue. Inside front cover. |
| Pencils | various |
| Inks | various |
| Letters | typeset |
| Notes | Art is excerpts from this issue. |
| Synopsis | A look at the future overuse of acronyms. |
| Genre | satire |
| Script | Frank Jacobs |
| Pencils | George Woodbridge (signed) |
| Inks | George Woodbridge (signed) |
| Letters | typeset |
| Notes | Writer credit from "Totally MAD" CD collection. |
| Synopsis | House ad for MAD subscriptions. |
| Letters | typeset |
| Characters | Alfred E. Neuman |
| Synopsis | House ad for pinups suitable for framing. |
| Pencils | Norman Mingo (painted) |
| Inks | Norman Mingo (painted) |
| Letters | typeset |
| Characters | Jerry DeFuccio |
| Synopsis | Letters of comment, mostly about issue #39. Includes an explanation of magazine on-sale/off-sale dates, and a note that Scene Magazine recently ran a feature on MAD. |
| Script | Albert B. Feldstein; Phyllis Altman; Bill Mattes; Craig Zahnow; Mrs. Robert Condit; Kenneth Barnes; Dennis Baron; Eric Shtob; Leon Harvey; Macy McFarland; Jeanne Brauns; Jim Crowley; Harry Stuldreher; Elmer Layden; Andrew Weissman; Bill Ewald; Bob Ewald; Jon Alexiou; Ercelia Kersane; Ezell Willard, Jr.; Harold Chamberlain (General Manager, Independent News Co.) |
| Pencils | various; ? (photo) |
| Inks | various; ? (photo) |
| Letters | typeset |
| Notes | Art is excerpts from issue #39, except for a photo of Jerry DeFuccio as a child. |
| Characters | Alfred E. Neuman |
| Synopsis | House ad for Alfred E. Neuman jewelry designed by Astrahan of NY. |
| Pencils | Carl Klein (photo); Romeo Serry (photo touchup) |
| Inks | Carl Klein (photo); Romeo Serry (photo touchup) |
| Letters | typeset |
| Characters | Alfred E. Neuman |
| Synopsis | Fake premiums available for MAD trading stamps...also fake. |
| Genre | satire |
| Script | Tom Koch |
| Pencils | Bob Clarke (signed) |
| Inks | Bob Clarke (signed) |
| Letters | typeset |
| Notes | Writer credit from "Totally MAD" CD collection. |
| Synopsis | All the problems associated with pizzas, the new national dish. |
| Genre | humor |
| Script | Dave Berg (signed) |
| Pencils | Dave Berg (signed) |
| Inks | Dave Berg (signed) |
| Letters | typeset |
| Reprinted | in Dave Berg's Mad Trash (EC, 1981 series) #[nn] |
| Synopsis | The fate of a park maintenance person who shows off his skills at picking up litter. |
| Genre | humor |
| Script | Don Martin (signed) |
| Pencils | Don Martin (signed) |
| Inks | Don Martin (signed) |
| Letters | typeset |
| Characters | Strudwick Wickerwire; Alfred E. Neuman; [Doctor]; Morton Finster; Drake Carter; Louis Furd; Alan Freed |
| Synopsis | The Doctor hypnotizes an average teenager to become an Elvis Presley clone. |
| Genre | satire |
| Script | ? [as Strudwick Wickerwire] |
| Pencils | Wally Wood |
| Inks | Wally Wood |
| Letters | typeset |
| Notes | Parody of rock and roll star bios and monster movies rolled together. |
| Characters | Gladys; Cedric; Loretta Young; Gary Moore; Mr. X; Mouseketeers |
| Synopsis | Scenes from the following tv shows with unusual outcomes: People Are Funny; The Loretta Young Show; I've Got A Secret; Anacin commercial; Mickey Mouse Club; The Lone Ranger; The Lineup. |
| Genre | satire |
| Script | E. Nelson Bridwell |
| Pencils | Joe Orlando |
| Inks | Joe Orlando |
| Letters | typeset |
| Notes | Writer credit is from "Totally MAD" CD collection. |
| Characters | Ambrose Fufnik; Prince Ladislaus |
| Synopsis | Parody of Ripley's Believe It Or Not. |
| Genre | satire |
| Script | Ernie Kovacs |
| Pencils | Wally Wood (signed) |
| Inks | Wally Wood (signed) |
| Letters | Wally Wood (signed) |
| Synopsis | A map of a college campus designed to reduce the number of students attending by careful use of hazards. |
| Genre | humor |
| Pencils | Bob Clarke (signed) |
| Inks | Bob Clarke (signed) |
| Letters | typeset |
| Characters | Floyd Patterson; Princess Margaret; Nikita Khrushchev; Hal March; Tommy Manville; Lawrence Welk; Richard Boone; John Foster Dulles; Richard Nixon; Adlai Stephenson; Elvis Presley; Ben Hogan |
| Synopsis | Stomach shapes of celebrities, based on their lives. |
| Genre | humor |
| Pencils | Basil Wolverton (signed) |
| Inks | Basil Wolverton (signed) |
| Letters | typeset |
| Characters | Alfred E. Neuman; Maxim Raskolinovski; Vladimir Pinsk; Boris Trepak; Vladimir Grovno; Insky Khonyak; Stepan Kiosks; Igor Bivorsky; Yetta Samovar; Nikita Khrushchev; Donaldovich Duckski; V. Molotov; G. Malenkov |
| Synopsis | Parody of the Soviet Union's Pravda newspaper. |
| Genre | satire |
| Script | Frank Jacobs |
| Pencils | Wally Wood |
| Inks | Wally Wood |
| Letters | typeset |
| Notes | Writer credit from "Totally MAD" CD collection. |
| Synopsis | A list of festivals around the county to avoid on vacation. |
| Genre | humor |
| Script | Tom Koch |
| Pencils | Bob Clarke (signed) |
| Inks | Bob Clarke (signed) |
| Letters | typeset |
| Notes | Writer credit from "Totally MAD" CD collection. |
| Characters | Bob Elliott; Ray Goulding; Wally Ballew; General Fielding Maxwell |
| Synopsis | A look at applying military strategy to creating cereal premiums. |
| Genre | humor |
| Script | Bob Elliott; Ray Goulding |
| Pencils | Mort Drucker (signed) |
| Inks | Mort Drucker (signed) |
| Letters | typeset |
| Synopsis | A man uses every weapon he has while being chased by a bear. |
| Genre | humor |
| Script | Don Martin (signed) |
| Pencils | Don Martin (signed) |
| Inks | Don Martin (signed) |
| Characters | Jerry DeFuccio; Tommy Manville; Roberto Rossellini; Porfirio Rubirosa; Alfred E. Neuman |
| Synopsis | A look at some possible future clubs inspired by Book-Of-The-Month type clubs. |
| Genre | satire |
| Script | Frank Jacobs |
| Pencils | Bob Clarke (signed) |
| Inks | Bob Clarke (signed) |
| Letters | typeset |
| Characters | Philo Ardwell; Irving; Suzie Grubbwickel; Velma Mae; Harry; Timmy Goober; Speedy Slim; Mr. Smeed |
| Synopsis | An account of a cross-country trip booked by MAD using unconventional conveyances. |
| Genre | humor |
| Script | Frank Jacobs |
| Pencils | Wally Wood |
| Inks | Wally Wood |
| Letters | typeset |
| Synopsis | The hidden meanings between common phrases used on municipal promotional brochures. |
| Genre | satire |
| Script | Larry Yother |
| Pencils | Joe Orlando |
| Inks | Joe Orlando |
| Letters | typeset |
| Notes | Writer credit from "Totally MAD" CD collection. |
| Characters | Andy Griffith |
| Synopsis | An illustrated version of the comedy routine. |
| Genre | humor |
| Script | Andy Griffith |
| Pencils | George Woodbridge (signed) |
| Inks | George Woodbridge (signed) |
| Letters | typeset |
| Synopsis | A couple on a drive barely misses disaster from falling rocks, but get hit by a falling tree. |
| Genre | humor |
| Script | Don Martin (signed) |
| Pencils | Don Martin (signed) |
| Inks | Don Martin (signed) |
| Synopsis | House ad for t-shirts with Alfred E. Neuman on front. |
| Pencils | Larry Maleman (photo); Wally Wood |
| Inks | Larry Maleman (photo); Wally Wood |
| Letters | typeset |
| Notes | On inside back cover. |
| Synopsis | Pairing old books with celebrities that have something in common with the title. |
| Genre | humor |
| Letters | typeset |
| Notes | Appear in the margins of 28 pages of the issue. |
| Synopsis | Phony ad for Sailem Floating Cigarettes from Chris-Craft Boat Co. |
| Genre | satire |
| Pencils | Kelly Freas (painted, signed) |
| Inks | Kelly Freas (painted, signed) |
| Colors | Kelly Freas (painted, signed) |
| Letters | typeset |
| Notes | Parody of Salem Cigarettes ad. On back cover. |
| Reprinted | in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] |