Issue Details

Issue	#138
Published	October 1970
Cover Price	0.35 USD
Pages	52
Editing	Al Feldstein; Jerry DeFuccio (Associate Editor); Nick Meglin (Associate Editor)
Notes	With the exception of the covers, entire magazine is in black & white.

Cover Details - In This Issue: Mad "Puts On" The Dog

Characters	Alfred E. Neuman; Snoopy
Genre	Satire
Pencils	Jack Rickard
Inks	Jack Rickard
Notes	With the exception of the covers, entire magazine is in black & white.
Reprinted	in Mad about Comic Strips (EC, 2003 series) #[nn]

1 page Mad Special Ad advertisement "Take It At Face Value !"

Characters	Alfred E. Neuman
Synopsis	Advertisement for Mad Special (1970 series) #2 Spring 1971.
Genre	Satire
Notes	Inside front cover in color.

1 page Contents Page credits "Departments"

Synopsis	Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.
Genre	Satire

2 page Letters letters page "Random Samplings Of Reader Mail"

Characters	Alfred E. Neuman
Synopsis	Two pages featuring three sections; First section is an ad for Forty-six Mad Paperbacks; Middle section is Letters page with random samplings of reader mail, And third section is an ad for Mad subscriptions.
Genre	Satire
Pencils	Paul Coker; Jack Davis
Inks	Paul Coker; Jack Davis
Notes	From the "Letters" Dept. Paul Coker's artwork appears in the subscription ad & Jack Davis' artwork appears in the letters section.

7 page Mad Movie Satire story "Moroned"

Characters	Dewerdye; Wreath; Jam; Buzzoff; Blewitt; Seeya Blewitt
Synopsis	A satire of the movie, "Marooned".
Genre	Satire
Script	Dick DeBartolo
Pencils	Mort Drucker
Inks	Mort Drucker
Notes	From the "Orbituary" Dept.

1 page Don Martin filler "One Day At The Ocean"

Synopsis	Surf's up for a ship wrecked survivor.
Genre	Gags
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Notes	From the "Don Martin" Dept. Part I.
Reprinted	in Mad Special (1970 series) #14 Winter 1974.

4 page Poem parody filler "A Sports Fan's Garden Of Verses"

Characters	Alfred E. Neuman; Lew Alcindor; Joe Namath; Rod Taylor; Dean Martin; Fred MacMurray; Chuck Connors; Al Hirt; Curt Gowdy; Jim Nabors; Jack Lemmon; Ernest Borgnine
Synopsis	Poems based on various sports themes.Pems included are: Broadway Joe; Skis; The Sportsman's Hour Doubleday; I must Go Out To The Track Again; Lew Alcindor; On The Road To Baltimore; Come Bowl With Me & The Hometown Goalie.
Genre	Satire
Script	Frank Jacobs
Pencils	Jack Davis
Inks	Jack Davis
Notes	From the "Athletic Pentameter" Dept.

1 page Hawks And Dove filler "Hawks And Dove"

Characters	Major Hawks; Private Doves
Synopsis	Private Doves uniquely puts a peace symbol on Major Hawks window.
Genre	Gags
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee
Notes	From the "Fowl Play" Dept.This is the second Hawks And Doves feature strip.
Reprinted	in Mad Special (1970 series) #118 February 1997

3 page Topical Satire filler "How To Read A Resort Ad"

Synopsis	Real meanings to resort ad blurbs.
Genre	Gags
Script	Gilbert Barnhill
Pencils	George Woodbridge
Inks	George Woodbridge
Notes	From the "Vacational Guidance" Dept.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

4 page Charlie Brown And The Peanuts Gang filler If "Peanuts" Were A Weekly TV Series

Characters	Charlie Brown; Linus; Lucy; Peppermint Patty; Snoopy; Woodstock; Schroeder; Sally
Synopsis	If the Charlie Brown specials were turned into a weekly TV series, the shows concepts would be: Young Doctor Brown; Peanuts Squad; Peanuts Place; Charlie Brown, Attorney For The Defenseless.
Genre	Satire
Script	Lou Silverstone
Pencils	Jack Rickard
Inks	Jack Rickard
Notes	From the "Doing It Up "Brown" " Dept.
Reprinted	in MAD Special [MAD Super Special] (EC, 1970 series) #13 (Fall 1974); in Mad about Comic Strips (EC, 2003 series) [nn]

2 page Mad's Do-It-Yourself text article "Mad's All-Inclusive Do-It-Yourself TV premiere Newspaper Story"

Synopsis	Another in the Mad do-it-yourself Fill-in-the blanks semi-regular feature, this time focusing on a TV premiere newspaper story.
Genre	Satire
Script	Frank Jacobs
Notes	From the "Cornglomerate" Dept.

5 page The Lighter Side Of... filler "The Lighter Side Of Transportation"

Characters	Roger Kaputnik
Synopsis	Dave Berg's Lighter Side of gag section focusing on a singular topic, Transportation.
Genre	Gags
Script	Dave Berg
Pencils	Dave Berg
Inks	Dave Berg
Notes	From the "Berg's Eye-View" Dept.

1 page Spy VS. Spy filler "Spy VS. Spy"

Characters	Black Spy; White Spy
Synopsis	Black Spy Falls for White Spy's sawed-in-half tree trap.
Genre	Gags
Script	Antonio Prohias
Pencils	Antonio Prohias
Inks	Antonio Prohias
Notes	From the "Joke And Dagger" Dept. Part I. Winner: White Spy.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

3 page Topical Gags filler "The Mad Love Book"

Synopsis	Gags featuring the opening line..."Don't you just love..."
Genre	Gags
Script	George Hart
Pencils	Paul Coker
Inks	Paul Coker
Notes	From the "Sweet Talk" Dept.

1 page Don Martin filler "Once Again In Front Of A Novelty Shop"

Synopsis	There's more than one way to get someone with a lapel trick.
Genre	Gags
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Notes	From the "Don Martin" Dept. Part II.
Reprinted	in Mad Special (1970 series) #13 Fall 1974

6 page Political Satire photo story "Those Wonderful Sixties ! A Year 2000 Backward Look At A Warm And Wonderful Decade"

Synopsis	A look back at the 1960's decade, Mad style.
Genre	Satire
Script	Larry Siegel
Pencils	Wide World, U.P.I. & N.Y. Daily News (Photos)
Inks	Wide World, U.P.I. & N.Y. Daily News (Photos)
Notes	From the "Decade Dense" Dept.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

1 page Spy VS. Spy filler "Spy VS. Spy"

Characters	Black Spy; White Spy
Synopsis	White Spy falls for Black Spy's bicycle with slide trap.
Genre	Gags
Script	Antonio Prohias
Pencils	Antonio Prohias
Inks	Antonio Prohias
Notes	From the "Joke And Dagger" Dept Part II.Winner: Black Spy.

5 page Mad Movie Satire story "M*I*S*H M*O*S*H"

Characters	John Wayne; Dana Andrews; Adolph Hitler; Squawkeye; Kook; Colonel Henry Bloke; Shlepper John; Major Burned; Major "Hot Lobes" Holdahand; Radio; Seersucker Jones; O.J. Simpson; Joe Montana; The Chicago Seven
Synopsis	A parody of the movie, "M*A*S*H".
Genre	Satire
Script	Arnie Kogen
Pencils	Angelo Torres
Inks	Angelo Torres
Notes	From the "Humor In A Jugular Vein" Dept.

1 page Don Martin filler "One Day In The Garden Of Eden"

Characters	Adam; Eve
Synopsis	Adam makes another use for the fig leaf.
Genre	Gags
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Notes	From the "Don Martin" Dept. Part III.

1 page Mad Fold-In (backcovers) *do not use* / *please fix* "What Innocent Product Threatens The World With An Immense Explosion ?"

Synopsis	Another famous Mad Fold-In from Al Jaffee.
Genre	Satire; Gags
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee
Notes	Inside backcover. In color.
Reprinted	in Mad Special (1970 series) #15 Summer 1975

1 page The Artist (backcovers) *do not use* / *please fix* "The Artist"

Characters	The Artist
Synopsis	An Artist finds an easy way to paint the perfect picture.
Genre	Gags
Script	Antonio Prohias
Pencils	Antonio Prohias
Inks	Antonio Prohias
Notes	Outside backcover. In color.
Reprinted	in Mad Special (1970 series) #52 Fall 1985

Sergio Aragones filler "Drawn Out Dramas"

Synopsis	Sergio Aragones' mini textless pantomime humor gags that appear in various margins and panels on most of the pages in the magazine.
Genre	Gags
Script	Sergio Aragones
Pencils	Sergio Aragones
Inks	Sergio Aragones
Notes	No page count as gags appear in Various Places Around The Magazine.