Data courtesy of the Grand Comics Database under Creative Commons license.

Issue Details

Issue #198
Published April 1978
Cover Price 0.60 USD
Pages 52
Editing Albert B. Feldstein

Cover Details - "Mad"

Characters Alfred E. Neuman
Genre Humor

1 page Mad foreword, introduction, preface, afterword "Table of Contents"

Genre Humor
Pencils Various
Letters Typeset

2 page Letters Dept. letters page "Letters Dept."

Genre Humor
Script Albert B. Feldstein
Letters Typeset

7 page Bubble, Bottles and Boobs Dept. story "The Dip"

Genre Humor; Satire
Script Stan Hart
Pencils Mort Drucker
Inks Mort Drucker
Letters Typeset
Notes Spoof of motion picture "Jaws."

1 page Don Martin Department story "Don Martin Dept. Part 1: One Morning in a Drug Store"

Genre Humor
Script Don Martin
Pencils Don Martin
Inks Don Martin
Letters Typeset

2 page Vittle Issues Dept. story "Food for Thought"

Genre Humor
Script Arnoldo Franchioni
Pencils Arnoldo Franchioni
Inks Arnoldo Franchioni

3 page Code Front Moving In Dept. filler When the "UPC" Symbol Takes Over Completely

Genre Humor
Script Henry Clark
Pencils Henry Clark
Inks Henry Clark
Letters Henry Clark (?)

4 page Torture of Learning Dept. story "School Supplies Unlimited 1978-79 Wholesale Catalogue"

Genre Humor
Script Tom Koch
Pencils Bob Clarke
Inks Bob Clarke
Letters Typeset

1 page Don Martin Department story "Don Martin Dept. Part 2: Around Noon on a Movie Set"

Genre Humor
Script Don Martin
Pencils Don Martin
Inks Don Martin
Letters Typeset

3 page Minority Retort Dept. story "Kids' Fresh New Comebacks to Parents' Tired Old Comments"

Genre Humor
Script Tom Koch
Pencils Bob Clarke
Inks Bob Clarke
Letters Typeset

1 page Joke and Dagger Dept. story "Spy vs. Spy"

Characters Black Spy; White Spy
Genre Humor
Script Anthony Prohias
Pencils Anthony Prohias
Inks Anthony Prohias

2 page Bent Offerings Dept. story "Some Legendary Wire Hangers"

Characters Hunchback; Frankenstein Monster; Ronald McDonald; Dr. Jekyll; Mr. Hyde; Zorro; Snow White; Seven Dwarfs; Lady Godiva; Toulouse-Lautrec; Robin Hood; Robinson Crusoe; Friday; Three Musketeers; Roto-Rooter Man; Alfred E. Neuman
Genre Humor
Script Paul Peter Porges
Pencils Bob Clarke
Inks Bob Clarke
Letters Typeset

5 page The Lighter Side of... story "The Lighter Side of... Fire"

Genre Humor
Script Dave Berg
Pencils Dave Berg
Inks Dave Berg
Letters Typeset

1 page Seller Beware Dept. text article "Warranty Questionnaire from the Purchasing Public"

Genre Humor
Script Dick DeBartolo
Letters Typeset

4 page Establishment Anguish Dept. story "You Can't Beat the System"

Genre Humor
Script Tom Koch
Pencils Jack Davis
Inks Jack Davis
Letters Typeset

2 page There Goes the Neighborhood Dept. story "Ten Little Businessmen"

Genre Humor
Script Frank Jacobs
Pencils Harry North, Esq.
Inks Harry North, Esq.
Letters Typeset
Notes Based on an idea by Charles M. De Fuccio.

3 page One to a Customer Dept. story "Mad One-Time-Use Products"

Genre Humor
Script Paul Peter Porges
Pencils Al Jaffee
Inks Al Jaffee
Letters Typeset

5 page Counter-schlockwise Dept. story "Alas"

Characters Alas; Vermin; Mule; Flu
Genre Humor; Satire
Script Lou Silverstone
Pencils Angelo Torres
Inks Angelo Torres
Letters Typeset
Notes Spoof of television sitcom "Alice."

1 page Don Martin Department story "Don Martin Dept. Part 3: One Evening in a Bus Station"

Genre Humor
Script Don Martin
Pencils Don Martin
Inks Don Martin
Letters Typeset

1 page Mad Fold-In activity "Mad Fold-In"

Genre Humor
Script Al Jaffee
Pencils Al Jaffee
Inks Al Jaffee
Letters Typeset
Notes Inside Back Cover (full color).

1 page [Don Martin Department] story "One Evening in the City"

Genre Humor
Script Sergio Aragones
Pencils Don Martin
Inks Don Martin
Notes Back Cover.

filler "Drawn-Out Dramas"

Genre Satire
Script Sergio Aragones
Pencils Sergio Aragones
Inks Sergio Aragones
Letters Sergio Aragones
Notes No page count as gags appear in various places around the magazine.