Press Book and Campaign for the Mickey Mouse Cut-Out Puzzle Contest SC (1933 Walt Disney Produtions) comic books 1933

1933 - Rare Promotional Press Book. Detailed contents with numerous illustrations thoroughly lays out this extensive newspaper campaign that ran for several weeks and featured 12 different Mickey Mouse puzzles. First page is a letter to "Mr. Editor" from Walt who touts this as a "Circulation Builder" and mentions how local movie theaters could help with the promotion. Page two details "How To Run This Contest." Page three is for the theater's involvement and titled "The Exhibitors' Tie-up" and includes images of two glass slides as well as a handout "Guide Sheet" featuring images of the 24 different Mickey cut-outs that were to appear in the newspapers. The pages that follow feature a wide variety of ads to run in order to build interest prior to the start of the contest. These are followed by examples of all 24 cut-outs and text pertaining to daily promotion as the campaign went along. Additional photos include Walt with Mickey and movie stars with the giant Mickey Charlotte Clark doll such as Mary Pickford and Eddie Cantor. 12" x 18", 16 pages, B&W on newsprint.