7-Up Sam Vol. 10 (1965) 10

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7-up Sam Vol 10 (1965) "Don't Give Up an Inch Take a Foot" is a promotional comic book published by the 7-Up Co. Learn the importants of facing and how it affects sales. "Facing" is when a consumer can clearly see your product and his/her attention is caught.12pages, full color, 5.5-in. x 8.5-in., newsprint with no cover price. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.