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  • Item #45535558
    Actual item pictured; not a generic image.
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    Published Aug 1959 by 7-Up.

    7-Up Sam Vol. 04 (1959) "The Big E in Merchandising Means Extra Displays" is an in-house promotional comic published by 7-Up. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up. Learn how banners and signs can help your 7-Up sales. This issue also features the story "Sign Language Sells More 7-Up." 8 pages, fullcolor, 7-in x 10-in.

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