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  • Item #45535939
    Actual item pictured; not a generic image.
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    Published Jul 1964 by 7-Up.

    Selling, Advertising and Merchandising with 7-Up, Vol. 9 No. 7 "Summer Sales Action" (July 1964). This comic book was produced for the 7-Up Bottling Co. as a marketing and training tool for employees. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.

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