Sweethearts Vol. 1 (1948-1954) comic books 1949

Sweethearts was the first monthly romance title. Monica is used to getting anything she wants because of her beauty, but handsome, cultured Paul wants someone with a brain. Barbara wants to date handsome architect Kent, but as the sole support of her large family, she doesn't have the time or money for courtship. Redheaded Gloria is torn between cop Tom and jewel thief Tony, and the wrong choice could land her behind bars. Plus a comics biography of actor Tyrone Power, a romance-themed horoscope, and a romantic story serial. More Than Beauty; The Captive Heart; Lost Embrace; Love Was a Game; The Happiness and Heartbreak of Vicki Carter; Picture Biography: Tyrone Power; Star Mates: Capricorn. 48 pages, Full Color. Cover price $0.10.

Photo cover. 7-panel comic book page format horoscope for Aquarius. "Scared - Of Love"; Ann Curtis is prim and proper in all things, and living with her elderly and repressive Aunt Ellen; Ann meets Mark Reed, a spontaneous, fun-loving young man, and they begin dating; Ann falls in love but considers Mark's pleasure in simple things such as running to the top of a hill on a spring day or playing games at a birthday party childish and undignified. "Wanted: The Perfect Man"; Marge wants absolute perfection in the men she dates and drops one after another when they fall short of her standards; She is attracted to Gene Towns and they date, but Marge criticizes his hairstyle, his clothes, and the way he holds her when he kisses her. "Love's Sacrifice" The Happiness and Heatbreak of Vicki Carr text story. "Betrayed By My Temper"; Ginger is a redhead with a terrible temper; She dates Bill but their times together are spoiled by her rages. "I Led Him On"; Betty and Tom are lovers living in Ridgeway but Tom works far from home; They are together only on weekends; Kurt Wilson, an associate in her father's business, is new in town, lonely, and asks Betty out; She accepts his invitations to dinner, the theater, and art galleries, and his small gifts such as a bracelet and earrings. Biography of actor Guy Madison. Back cover photo of Guy Madison. 52 pgs., full color. Cover price $0.10.

Sweethearts was the first monthly romance title. Cynical, world-weary Joan meets idealistic Gil on the train to New York City, and sparks fly. Julie is dating many men at once, and wearing herself out trying to keep each of them from finding out about the others. Mary tries to get guys to feel sorry for her, but Greg doesn't find that appealing in a mate. Plus a comics biography of actor James Mason, a romance-themed horoscope, and a romantic story serial. Disillusioned; Merry-Go-Round Romance; I Wanted Sympathy!; Too Flighty for Love; The Happiness and Heartbreak of Vicki Carter; Picture Biography and Dream-Beau of the Month: James Mason; Star Mates. 48 pages, Full Color. Cover price $0.10.

Sweethearts was the first monthly romance title. Pathological fibber Judy finds that her embellishments might cost her the love of a truly genuine guy. Redheaded car-hop Helen is torn between Bob with his jalopy and Lew with his limo, in a story with some nice good-girl (and good-car) art. Kathy falls for the handsome costumed guy she meets during Mardi Gras, but he has to leave before she can even learn his name. Plus a comics biography of actor John Lund, a romance-themed horoscope, and a romantic story serial. Love Walks in Truth; Indian Love Lyric; Romance on the Menu; My Masquerade; I Stole a Gem; The Happiness and Heartbreak of Vicki Carter; Picture Biography and Dream-Beau of the Month: John Lund; Star Mates: Aries. 48 pages, Full Color. Cover price $0.10.

Stories and art by Ken Bald and Edd Ashe. Sweethearts was the first monthly romance title. Campus beauty Lorna could have any boy she likes, but handsome chemistry Professor Evans is not impressed. After boxer Gary's trainer takes a medical leave, Gary must be trained by his trainer's tough but beautiful daughter, Peg. Control freak Jean tries to win love for herself and her friend Fran with her "system," but she's in for an unscheduled break. Plus a comics biography of actor Macdonald Carey, a romance-themed horoscope, and a romantic story serial. Love on a Bet; Peggy and the Prizefighter; No Routine for Romance; My Heart's Choice; I Stole a Gem; The Happiness and Heartbreak of Vicki Carter; Picture Biography and Dream-Beau of the Month: Macdonald Carey; Star Mates: Taurus. 48 pages, Full Color. Cover price $0.10.

Sweethearts was the first monthly romance title. Jane enjoys playing the field with men and never giving her heart, until she meets the one she can't get over. Outgoing Denise is luckier with men than her shy cousin Sharon, until they meet Joel, who's torn between the two of them. Timid Jeanie doesn't know how to fight for her man Jerry when hottie Dolores threatens to steal him away. Plus a comics biography of actor Rory Calhoun, a romance-themed horoscope, and a romantic story serial. The Key to My Heart!; I Stole Her Love; Too Timid for Romance; The Happiness and Heartbreak of Vicki Carter; Picture Biography and Dream-Beau of the Month: Rory Calhoun; Star Mates: Gemini. 32 pages, Full Color. Cover price $0.10.

Photo cover. "Courage for Love!"; Ann is a "window trimmer" for a display company. She lacks self-confidence and shirks responsibility. Ann and display designer Charley fall in love but shes afraid to accept his marriage proposal and fearful when he arranges for her to become a display designer as well; They argue. Picture Biography of Cornel Wilde. "To Have - and to Hold!"; Sally is engaged to Gil and thinks she no longer has to take care of her appearance because shes "practically married"; Gil is upset at her new careless and complacent attitude and her sloppy looks embarrass him at a dinner with his boss; they break up. "Chapter VIII: The Fight for Life" The Happiness and Heartbreak of Vicki Carter text story. "Cancer": Star Mates Your Horoscope in Pictures. "Pretender!"; Ever since she was little, Doris has exaggerated and lied to impress others; When she meets Bob, Doris pretends to have an ardent suitor named "Gerald" to make Bob jealous. "Romance in Purang, Tibet" non-fiction story. "My Other Self"; Identical twins Joan and Janet teach in the same school; Janet is serious & dedicated to her work while Joan is not; Janet is engaged to fellow teacher Mark; Joans boyfriend is lawyer Andy; Joan flirts with Mark but is rebuffed; She impersonates Janet and kisses Mark at school, but theyre caught. Cornel Wilde photo on back cover. 52 pgs., full color. Cover price $0.10.

Photo cover. "Slave To Ambition"; Sheila, clerk in the clipping "morgue" of a newspaper, wants to be a reporter; She repeatedly copies confidential government information entrusted to her boyfriend Carter and gives it to her editor, even though she knows its unethical. "The Obligated Heart!"; Private tutor Madge agrees to help Bill pass the college entrance exams so he can study architecture; She thinks she can secure his love by putting him in debt to her; Bill is admitted to university; Madge sees him there with another young woman - Bill says Madges constant harping on how grateful he should be to her turned him off. I "Was Thoughtless"; Secretary Sandra hopes to win a radio slogan contest that will give her money, a copy-writer job, and the attention of handsome radio writer Don; She overhears the radio men choosing the winning slogan and learns it was sent anonymously. "Chapter IX: Turnabout" Happiness and Heartbreak of Vicki Carter text story. "Love's Farewell"; Wealthy Vee is generous with her poor friend Sybil, but only because she wants to impress her other friends; Vee becomes jealous when Sybil dates handsome Mel, one of her fathers employees, whom Vee covets; Vee pretends Mel loves her and this drives Sybil away, but Mel criticizes Vees duplicity and leaves as well. 52 pgs., full color. Cover price $0.10.

Sweethearts was the first monthly romance title. Sharp-tongued, redheaded Claire is known for her cutting remarks, but when romance blooms, she forgets to put the claws away. Mary and Bob hit it off, but Mary fears that Bob will learn she's the reason why Bob's friend Jeff got dumped by his girlfriend. Phyllis, who demonstrates pianos, meets Harry, a record-company promoter or "song-plugger," in a story that's a little time capsule of the 1940s (pre-rock) music biz. Plus a comics biography of actor Dana Andrews, a romance-themed horoscope, and a romantic story serial. Frivolous!; Loves Enemy; My Hearts Betrayal; Unworthy of Romance; The Happiness and Heartbreak of Vicki Carter; Picture Biography and Dream-Beau of the Month: Dana Andrews. 48 pages, Full Color. Cover price $0.10.

Stories and art by Ed Robbins, Marc Swayze and Max Elkan. Sweethearts was the first monthly romance title. An argument between young lovers inspires an elderly woman to remember and share a story of lost romance in her past. Antisocial Kathy likes living on a remote part of the beach, but then a ship runs aground and forces her to confront her painful past. Patricia must make a supply run for her father's grocery, but her stubborn refusal to take the better road sends her crashing right into Ray's arms. Plus a romantic story serial. Heartbreak's Memory; My Cabin by the Sea; The Happiness and Heartbreak of Vicki Carter; Stubborn! 48 pages, Full Color. Cover price $0.10.

Sweethearts was the first monthly romance title. Cathy loves material things, but her greed proves too much for the man she loves. Marion never got over her poverty-stricken beginnings, causing conflict when she meets Bill, who wishes to spend lavishly on her. Laurie's idealized ideas of love leave her ill-prepared for when Terry brings her the real thing. Plus a romantic story serial. Too Greedy for Love; The Impoverished Heart; I Was Two-Faced; The Happiness and Heartbreak of Vicki Carter; Love's Mockery. 48 pages, Full Color. Cover price $0.10.

Sweethearts was the first monthly romance title. Mabel manages beautiful singer Dina's rising career, but when she falls for promoter Al, she risks losing her work with Dina. Barbara doesn't like the idea of her little brother getting a dog because of all the extra work, and she's really not prepared for the work of a relationship when she meets handsome Anthony. Gloria schemes against her rival Lynn at work, but when she meets Lynn's handsome brother, she realizes too late she's made a terrible mistake. Plus a romantic story serial and a vintage PSA for US Savings Bonds featuring the original Captain Marvel, aka Shazam. I Bartered Love; Dream Prince!; Our Last Kiss; The Happiness and Heartbreak of Vicki Carter; Hearts Adrift. 48 pages, Full Color. Cover price $0.10.