Mad (1952 EC) Magazine comic books 1960

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Cover art by Kelly Freas. Parody of Polaroid Land Camera ad, art by Kelly Freas. Son of MAD ad. "The MAD 1960 Calendar," script by Larry Siegel, art by Joe Orlando, Bob Clarke, Wallace Wood, Kelly Freas, Mort Drucker, Dave Berg, Don Martin, and George Woodbridge; A calendar with a poem for each month. "New Ad Spaces," script by Tom Koch, art by George Woodbridge; For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons. "777 Sunset Strip," script by Larry Siegel, art by Mort Drucker; Stew and Jess try to avoid kissing their homely client while searching for Koukie's kidnapper, but the producer finds they have kidnapped Koukie because he was taking over the show. "The Brain Operation," script and art by Don Martin. "Protest Letters," script by Sy Reit, art by Bob Clarke; Shows the results when TV executives cave in to pressure from everyone who writes an angry letter about a show. "MAD's Helpful Household Repair Hints," script and art by Dave Berg; Very unhelpful household repair hints, resulting in both damage and injury. "MAD's Modern Folk Music," script by Tom Koch, art by Bob Clarke. "The Truth About Before And After Ads," script by Sy Reit, art by Wallace Wood; The real "after" photos showing unexpected side effects of various products. "MAD Goes To A Historical Movie Preview," script by Larry Siegel, art by Joe Orlando; A completely mixed-up look at American history via the needs of a movie plot. "MAD's Up-To-Date Version of The Night Before Christmas," script by Paul Laikin (translation) and Clement Clarke Moore (original), art by Wallace Wood; A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets. Parody of Volkswagen ad, highlighting all the odd features in mock German dialect, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Parody of Fleischmann's Whiskey ad, art by Kelly Freas. Son of MAD. MAD hardcover books ad. "Breakfast At Liggett's," script and art by Don Martin; A diner cook has an odd way of preparing scrambled eggs. "MAD's Tips On Highway Safety," script by Tom Koch, art by George Woodbridge; The wrong ways to implement common safe driving tips. "New Movie Monsters From Madison Avenue," script by E. Nelson Bridwell, art by Wallace Wood; Ideas for horror movies based on current advertising campaigns. "What Would Happen If Teenagers Ran The Country," script and art by Dave Berg; A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country." "The Rifle, Man!", script by Nick Megliola, art by Mort Drucker; After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers. "MAD's Society Page," script by Larry Siegel, art by Bob Clarke; Comparing a typical newspaper society page to what it might look like if it were about common people. "Changing History For Commercial TV," script by Larry Siegel, art by Joe Orlando; How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors. "Valentines To People We've Fallen Out of Love With," script by Frank Jacobs, art by Mort Drucker. "MAD Goes To An Alfred Hatchplot Movie," script by Larry Siegel, art by Wallace Wood; In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase. "Skiing," script by Dave Berg, art by Bob Clarke. "Hazards of Illuminated Signs," script by Sy Reit, art by Joe Orlando. Parody of Kodacolor film ad with Nikita Khrushchev, art by Kelly Freas.52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Son of MAD ad. "Ad Testimonials From Politicians," script by Tom Koch, art by Bob Clarke; Ads we might see if politicians made paid endorsements of consumer products. "Magician," script and art by Don Martin; A magician disappears when all the animals he was hiding on his person leave. "Around The World With U.S. Television," script by Larry Siegel, pencils by Wallace Wood, inks by Joe Orlando, Bob Clarke, Wallace Wood, Kelly Freas, Mort Drucker, Dave Berg, Don Martin, and George Woodbridge; A typical "Father Knows Best" type of TV show plot and how it might be redone using stereotypes of people in Britain, France, Japan, and Russia. "The Interpreter," script by Arnie Kogen, art by Joe Orlando; How international diplomatic conversations might turn out if celebrities, in character, were used as interpreters. "America Is Getting Soft," script and art by Dave Berg; Dave develops the thesis that as the US becomes fatter and lazier, and ends up driving everywhere instead of walking, we'll become pushovers for the lean hungry barbarians, just as ancient Rome did. "Distinctive Picket Lines," script by Frank Jacobs, art by George Woodbridge; Specialized picket signs for various professions. "My Fair Ad-Man," script by Nick Megliola, art by Mort Drucker; The musical "My Fair Lady" is retold with two ad-men trying to give a makeover to a beatnik. "Movie Land," script by Larry Siegel, art by Joe Orlando; Parody of typical Hollywood star gossip magazines. Parody of Esquire Boot Polish "Ship's Officer" ad, art by Kelly Freas.52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Son of MAD ad. MAD hardcover books ad. "Pictures The Editor Left Out," script by Al Jaffee, art by Joe Orlando; Compares the photos used in magazine articles with unused photos that might have been taken just afterwards. "The Concert," script and art by Don Martin; Problems occur when a man who is both a musician and magician carries his equipment for both professions on stage. "MAD Beats The TV Plug Crackdown," script by Paul Krassner, art by Bob Clarke; MAD introduces some products with brand names that will inadvertently be sprinkled throughout normal speech. "The MAD Madison Avenue Primer," script by Larry Siegel, art by Wallace Wood; An attempt to make the world of advertising understandable by seven-year olds. "The Arthur Money Party," script by Larry Siegel, art by Mort Drucker; Parody of the Arthur Murray Party TV show. "I.B.M. Cards," script by Frank Jacobs, art by Joe Orlando; Interpreting the punches on computer billing cards. "Popular Politician," script by Gary Belkin, art by George Woodbridge; What a celebrity magazine based on politicians might look like. "The Jackie Talented Story," script by Sid Caesar, art by Wallace Wood; A parody of all the "unknown makes it big in show business" movies. "Barber Shop," script and art by Dave Berg; Special chairs at the barber shop so men can enjoy a fantasy while having their hair cut. "The Hip Raven," script by Paul Laikin (translation) and Edgar Allan Poe (original), art by Mort Drucker; A translation of Edgar Allan Poe's "The Raven" into hip slang. Parody of a Johnson & Johnson first aid products ad, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Parody of ad for a coffee growers organization, script by Al Jaffee, art by Kelly Freas. Alfred E. Neuman bust ad. "Madison Avenue's Political Ad Campaigns," script by Gary Belkin, art by George Woodbridge; Parodies of consumer product ads used as political ads. "MAD's Modern Olympic Games," script by Tom Koch, art by Mort Drucker; Olympic style events based on the skills of living modern city life. "MAD Bubble Gum Cards," script by Tom Koch, art by Joe Orlando; What bubble gum card statistics might look like if the cards featured people from professions other than sports. "The MAD Comic Opera," script by Frank Jacobs, art by Wallace Wood; A parody of Broadway musicals using comic strip characters; Rex Morgan has kidnapped Annie and intends to remove her unique eyes, but Sandy leads Dick Tracy and Tarzan to a rescue, which is aided by Snuffy Smith. "Honest Ads," script by Tom Koch, art by Bob Clarke. "Patty Play Dolls," script and art by Dave Berg; Details the expenses of owning a doll as big as a child, and advises parents to ask Congress to declare such dolls as dependents so the parents can get a tax break. "MAD's TV Alfie Awards," script by Sy Reit, art by Mort Drucker; TV stars receive awards for categories of dubious merit, in a parody of the Emmy Awards show. "The U.S. Army Chicken Officer's Field Manual," script by Larry Siegel, art by Bob Clarke; A phoney instruction book for army officers, showing how they are trained in all the things that annoy enlisted men. Parody of a series of Johnny Walker liquor ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. "A Paid Testimonial" one-page parody, art by Kelly Freas; Cuban revolution leader Fidel Castro endorses Stikky brand peanut butter. "Madison Ave. Surplus Sale," script by Al Jaffee, art by Bob Clarke. "The Good Humor Ice Cream Truck," script and art by Dave Berg; Cynical look at the negative effect of ice cream trucks on society. "Documentary Records," script by Frank Jacobs, art by Joe Orlando; Satirical look at documentary-style LP records. "If Magazines Carried Comic Strips," script by Frank Jacobs, art by Wally Wood; Tailoring comic strips to the magazines they appear in. "Fishing," script by Al Jaffee, art by Mort Drucker. "Mad Goes to a Gangster Movie Preview," script by Larry Siegel, art by Wally Wood; Parody of gangster films. "Mad's Pure Products Law," script by Sy Reit, art by Joe Orlando; Product ingredient labels the Mad Magazine way. "Reproportioning Photographs for Fun and Mainly Profit(Table of Contents: 12) Stretching the Truth Dept," script by Frank Jacobs, art by Bob Clarke. "Beatnik: The Magazine for Hipsters," art by George Woodbridge; Parody magazine for the beat generation. Parody of Campbell Soup print ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. "The Violence Trend on TV," script by Sy Reit, Dave Berg, Frank Jacobs, and Larry Siegel, art by Mort Drucker; Examples of various television programming made more violent. "Cool Casey at the Bat," art by Don Martin; Satirical retelling of the Ernest Lawrence Thayer poem. "Successful Merchandising," script by Frank Jacobs, art by Bob Clarke. "Amateur Photography," script and art by Dave Berg; Humorous look at the hobby of photography. "The Carpenter's Assistants," script and art by Don Martin; Two carpenter's assistants break more than they build. "A Child's History of the Middle 1900's," script by Larry Siegel, art by Joe Orlando; Parody of history texts. "Sailing," script by Al Jaffee, art by Bob Clarke; Satirical look at small-craft sailing. "Mad's 1960 Political Alphabet Book," script by Frank Jacobs, art by Wally Wood; A political concept for each letter of the alphabet. "Carols for All Occasions," script by Phil Hahn, art by Mort Drucker; Carols geared to holidays other than Christmas. "Highway Squad," script by Larry Siegel, art by Mort Drucker; Parody of the television series "Highway Patrol." 52 pgs., B&W. Cover price $0.25.

Cover art by Kelly Freas. "If Doctors Advertised," script by Gary Belkin, art by Bob Clarke; Altering famous advertising campaigns so they advertise the services of physicians. "The Mad Side-Show of Modern Freaks," script and art by Dave Berg; Familiar modern stereotypes presented as carnival side-show attractions. "Famous Lost Words," script by Gary Belkin, art by George Woodbridge; Examples of historical misquotes. "The Safecrackers," script and art by Don Martin; Four safe-crackers are apprehended when one of them makes the wrong noise at the wrong time. "TV's Wonder Dog, Lizzie," script by Larry Siegel, art by Mort Drucker; Parody of the television show "Lassie." "How to Get Complete Newspaper Coverage," script by Frank Jacobs, art by Joe Orlando; Comparison of how the New York Times and the New York Daily News would cover particular stories. "Commercial Roulette," script by Gary Belkin, art by Bob Clarke; A person channel-surfs and keeps hitting commercials. "How They Spend Their Summer," script by Gary Belkin, art by Bob Clarke; If famous people had to do a "how I spent my summer vacation" essay. "New Service Organizations for a Lazy America," script by Frank Jacobs, art by Joe Orlando; New services designed to let Americans do even less. "The Two Faces of World War II," script by Larry Siegel, art by George Woodbridge; Comparison of stereotypical war movie characters from films made during World War II and after the war. "The Parent from Ages 21 to 60," script by Al Jaffee, art by Wally Wood; Satirical look at child-rearing. Parody of Arrow Shirt print ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.