Mad (1952 EC) Magazine 45

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Cover art by Kelly Freas. Parody of ad for Imperial Whiskey, art by Kelly Freas. "The First Annual MAD Awards for Worsts of 1958," art by Wally Wood. "Body-Building And Weight-Lifting," art by Bob Clarke. "Fish Story," script and art by Don Martin; Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop. "MAD's Guide For Novice Drivers," script by Tom Koch, art by George Woodbridge; Bad advice for drivers on reading signs, hand signals, how to park, etc. "If Comic Strip Artists Drew Editorial Cartoons," script by Gary Belkin, art by Wally Wood; How editorial cartoons would look if popular comic strips were used for the messages. "The George Washington Advertising Agency Inc.," art by Joe Orlando; How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy. "It Pays To Read The Label," art by Joe Orlando; A careful look at 12 of Mama Mia's canned products reveals they are all the same. "Tatooing Gets A Shot In The Arm," script by Tom Koch, art by George Woodbridge; Ideas for new tattoo designs. "TV Commercials To Match The Show," script by Frank Jacobs, art by Mort Drucker; What we might see if TV commercials were done in the style of the shows they appeared in. "Gook," script by Tom Koch, art by Wally Wood; Parody of LOOK Magazine. Parody of ad for Sweethart Soap, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.