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Story of the Universal Jeep (1950) comic books

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    Story of the Universal Jeep (1950) 0
    Story of the Universal Jeep (1950) #0
    Tags: Promotional
    Published 1950 (est.) by Willys-Overland.

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    Promotional Comic published by Willys-Overland (circa 1950's), creator of the Jeep -- "Universal Jeep" (also "Jeep Universal") -- was a name used by Willys for its 1/4-ton CJ utility vehicles through much of the 1950's and 60's. First half of the comic chronicles Willys-Overland's involvement in the development of the jeep from it's military roots, eventually transitioning to peacetime, while the second half is devoted to promoting the myriad uses of the jeep in peace time and specs, back cover has an ad for the universal jeep and jeep trucks, 16 pages, full color, standard comic size, newsprint paper.