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Woolworth's new Christmas Book, Santa Comes to the Big Top (1954) is a promotional comic book published by F.W. Woolsworth Co.. "Santa Comes to the Big Top" features a Christmas tale, games, activities, and illustrated advertisments for products sold in the Woolsworth stores. Back cover has Christmas themed artwork with text box featuring the Woolsworth Lay-Away-Plan. 32 pages, full color, 7.25-in. x 10-in., with no cover price.