How He-Man Mastered the Universe SC (2017 McFarland) Toy to Television to the Big Screen comic books
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Issue #1-1ST
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1st printing. By Brian C Baer. Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public. They formed the modern cinematic landscape. Softcover, 6-in. x 9-in., 228 pages, Text. Cover price $19.99.
