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Cover art by Norman Mingo. "Some Mad Suggestions for Other 'Ridiculous Ad Images," script by Phil Hahn and Jack Hanrahan, art by Bob Clarke; Endless variations on the Esso/Humble Oil ad campaign designed to sell other products. "In the Delicatessen," script and art by Don Martin; A customer accuses a deli clerk of cheating her. "BrandXed," script by Lou Silverstone, art by Mort Drucker; Parody of the TV series "Branded"; a dishonorably discharged cavalry officer roams the west and gets punched a lot. "Achieving Personal Success in Crime," script by Tom Koch, art by George Woodbridge; Educational pamphlet on how to be a better criminal. Cartoons in the margins by Sergio Aragones. "The Lighter Side of Elementary School," script and art by Dave Berg. "Spy Vs. Spy," script and art by Antonio Prohias. "National Perspirer," script by Larry Siegel, art by Al Jaffee; In a parody of supermarket tabloids, sensational and lurid news articles are accompanied by sensational and lurid illustrations. "ABC TV's Wide World of Sports," script by Al Jaffee, art by George Woodbridge. "The Typical Luxury Apartment House Ad," script by Larry Siegel, art by Joe Orlando; A glowing ad for an apartment house contrasted with the many blemishes the ad doesn't mention. "Spy Vs. Spy," script and art by Antonio Prohias. "Bubby Lake Missed (by a mile)", script by Stan Hart, art by Mort Drucker; In a parody of the film "Bunny Lake Is Missing," a mother desperately searches for her missing daughter, with no help from her creepy husband, an idiot police officer or the egomaniacal director of the film. "How You Too Can Make a Fortune in the Booming Ski Business" Mad Fold-In, script and art by Al Jaffee. 52 pgs., B&W.
Cover price $0.30.