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Mad (1952 EC) Magazine comic books

  • Issue #51
    Mad (1952 EC) Magazine 51
    Published Dec 1959 by EC.
    • Staple rust.

    Cover art by Kelly Freas. Satire on Hanes underwear ads, art by Kelly Freas. "Advertising Slogans Will Replace Everyday Conversations," script by Frank Jacobs, art by Wallace Wood; Shows how advertising slogans can be used in many different situations to replace ordinary conversation. "The Man With The Sprung Neck," script and art by Don Martin; A man with his neck out of place visits two doctors, who end up winding him up like a toy top. "The Night The Price Is All Right Has An Unexpected Guest," script by Larry Siegel, art by Mort Drucker; Parody of the TV show "The Price Is Right", in which an uncharacteristically unexcited guest nearly ruins the show. "A MAD Treasury of Unknown Poetry Volume 2," script by Tom Koch, art by Joe Orlando; Parodies of famous poems by Edgar Allan Poe, Rudyard Kipling and others. "Testing Civilians For Space Flight," script by Al Jaffee, art by Wallace Wood; Testing the theory that the most difficult part of long space flights for people to deal with is withdrawal from their usual patterns of life, researchers discover an even bigger problem. "MAD Looks At Adult Education," script by Paul Laikin, art by George Woodbridge; Parody of course offerings at adult schools, featuring the more practical offerings in the Course Bulletin for Potrzebie High School Division of Adult Education. "Hide-A-Bed," script and art by Dave Berg; The concept of a bed that folds out from a sofa or chair is extended to place beds in other items of furniture, and then to other items besides beds being folded up. "Madison Avenue Turns To History And Literature," script by Larry Siegel, art by Bob Clarke; Parodies of various magazine ads using history or literature as motifs. "Grandstand Football," script by Frank Jacobs, art by George Woodbridge; Discussion of the actions of the spectators in the stands during a football game, as if they are playing a game. "Teenage," script by Larry Siegel, art by Joe Orlando; Parody of magazines targeted towards teenagers. Son of MAD ad. 52 pgs., B&W. Cover price $0.25.

  • Issue #52
    Mad (1952 EC) Magazine 52
    Published Jan 1960 by EC.

    Cover art by Kelly Freas. Parody of Polaroid Land Camera ad, art by Kelly Freas. Son of MAD ad. "The MAD 1960 Calendar," script by Larry Siegel, art by Joe Orlando, Bob Clarke, Wallace Wood, Kelly Freas, Mort Drucker, Dave Berg, Don Martin, and George Woodbridge; A calendar with a poem for each month. "New Ad Spaces," script by Tom Koch, art by George Woodbridge; For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons. "777 Sunset Strip," script by Larry Siegel, art by Mort Drucker; Stew and Jess try to avoid kissing their homely client while searching for Koukie's kidnapper, but the producer finds they have kidnapped Koukie because he was taking over the show. "The Brain Operation," script and art by Don Martin. "Protest Letters," script by Sy Reit, art by Bob Clarke; Shows the results when TV executives cave in to pressure from everyone who writes an angry letter about a show. "MAD's Helpful Household Repair Hints," script and art by Dave Berg; Very unhelpful household repair hints, resulting in both damage and injury. "MAD's Modern Folk Music," script by Tom Koch, art by Bob Clarke. "The Truth About Before And After Ads," script by Sy Reit, art by Wallace Wood; The real "after" photos showing unexpected side effects of various products. "MAD Goes To A Historical Movie Preview," script by Larry Siegel, art by Joe Orlando; A completely mixed-up look at American history via the needs of a movie plot. "MAD's Up-To-Date Version of The Night Before Christmas," script by Paul Laikin (translation) and Clement Clarke Moore (original), art by Wallace Wood; A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets. Parody of Volkswagen ad, highlighting all the odd features in mock German dialect, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #53
    Mad (1952 EC) Magazine 53
    Published Mar 1960 by EC.

    Cover art by Kelly Freas. Parody of Fleischmann's Whiskey ad, art by Kelly Freas. Son of MAD. MAD hardcover books ad. "Breakfast At Liggett's," script and art by Don Martin; A diner cook has an odd way of preparing scrambled eggs. "MAD's Tips On Highway Safety," script by Tom Koch, art by George Woodbridge; The wrong ways to implement common safe driving tips. "New Movie Monsters From Madison Avenue," script by E. Nelson Bridwell, art by Wallace Wood; Ideas for horror movies based on current advertising campaigns. "What Would Happen If Teenagers Ran The Country," script and art by Dave Berg; A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country." "The Rifle, Man!", script by Nick Megliola, art by Mort Drucker; After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers. "MAD's Society Page," script by Larry Siegel, art by Bob Clarke; Comparing a typical newspaper society page to what it might look like if it were about common people. "Changing History For Commercial TV," script by Larry Siegel, art by Joe Orlando; How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors. "Valentines To People We've Fallen Out of Love With," script by Frank Jacobs, art by Mort Drucker. "MAD Goes To An Alfred Hatchplot Movie," script by Larry Siegel, art by Wallace Wood; In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase. "Skiing," script by Dave Berg, art by Bob Clarke. "Hazards of Illuminated Signs," script by Sy Reit, art by Joe Orlando. Parody of Kodacolor film ad with Nikita Khrushchev, art by Kelly Freas.52 pgs., B&W. Cover price $0.25.

  • Issue #54
    Mad (1952 EC) Magazine 54
    Published Apr 1960 by EC.

    Cover art by Kelly Freas. Son of MAD ad. "Ad Testimonials From Politicians," script by Tom Koch, art by Bob Clarke; Ads we might see if politicians made paid endorsements of consumer products. "Magician," script and art by Don Martin; A magician disappears when all the animals he was hiding on his person leave. "Around The World With U.S. Television," script by Larry Siegel, pencils by Wallace Wood, inks by Joe Orlando, Bob Clarke, Wallace Wood, Kelly Freas, Mort Drucker, Dave Berg, Don Martin, and George Woodbridge; A typical "Father Knows Best" type of TV show plot and how it might be redone using stereotypes of people in Britain, France, Japan, and Russia. "The Interpreter," script by Arnie Kogen, art by Joe Orlando; How international diplomatic conversations might turn out if celebrities, in character, were used as interpreters. "America Is Getting Soft," script and art by Dave Berg; Dave develops the thesis that as the US becomes fatter and lazier, and ends up driving everywhere instead of walking, we'll become pushovers for the lean hungry barbarians, just as ancient Rome did. "Distinctive Picket Lines," script by Frank Jacobs, art by George Woodbridge; Specialized picket signs for various professions. "My Fair Ad-Man," script by Nick Megliola, art by Mort Drucker; The musical "My Fair Lady" is retold with two ad-men trying to give a makeover to a beatnik. "Movie Land," script by Larry Siegel, art by Joe Orlando; Parody of typical Hollywood star gossip magazines. Parody of Esquire Boot Polish "Ship's Officer" ad, art by Kelly Freas.52 pgs., B&W. Cover price $0.25.

  • Issue #55
    Mad (1952 EC) Magazine 55
    Published Jun 1960 by EC.
    • Staple rust. Rust migration.

    Cover art by Kelly Freas. Son of MAD ad. MAD hardcover books ad. "Pictures The Editor Left Out," script by Al Jaffee, art by Joe Orlando; Compares the photos used in magazine articles with unused photos that might have been taken just afterwards. "The Concert," script and art by Don Martin; Problems occur when a man who is both a musician and magician carries his equipment for both professions on stage. "MAD Beats The TV Plug Crackdown," script by Paul Krassner, art by Bob Clarke; MAD introduces some products with brand names that will inadvertently be sprinkled throughout normal speech. "The MAD Madison Avenue Primer," script by Larry Siegel, art by Wallace Wood; An attempt to make the world of advertising understandable by seven-year olds. "The Arthur Money Party," script by Larry Siegel, art by Mort Drucker; Parody of the Arthur Murray Party TV show. "I.B.M. Cards," script by Frank Jacobs, art by Joe Orlando; Interpreting the punches on computer billing cards. "Popular Politician," script by Gary Belkin, art by George Woodbridge; What a celebrity magazine based on politicians might look like. "The Jackie Talented Story," script by Sid Caesar, art by Wallace Wood; A parody of all the "unknown makes it big in show business" movies. "Barber Shop," script and art by Dave Berg; Special chairs at the barber shop so men can enjoy a fantasy while having their hair cut. "The Hip Raven," script by Paul Laikin (translation) and Edgar Allan Poe (original), art by Mort Drucker; A translation of Edgar Allan Poe's "The Raven" into hip slang. Parody of a Johnson & Johnson first aid products ad, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #57
    Mad (1952 EC) Magazine 57
    Published Sep 1960 by EC.

    Cover art by Kelly Freas. "A Paid Testimonial" one-page parody, art by Kelly Freas; Cuban revolution leader Fidel Castro endorses Stikky brand peanut butter. "Madison Ave. Surplus Sale," script by Al Jaffee, art by Bob Clarke. "The Good Humor Ice Cream Truck," script and art by Dave Berg; Cynical look at the negative effect of ice cream trucks on society. "Documentary Records," script by Frank Jacobs, art by Joe Orlando; Satirical look at documentary-style LP records. "If Magazines Carried Comic Strips," script by Frank Jacobs, art by Wally Wood; Tailoring comic strips to the magazines they appear in. "Fishing," script by Al Jaffee, art by Mort Drucker. "Mad Goes to a Gangster Movie Preview," script by Larry Siegel, art by Wally Wood; Parody of gangster films. "Mad's Pure Products Law," script by Sy Reit, art by Joe Orlando; Product ingredient labels the Mad Magazine way. "Reproportioning Photographs for Fun and Mainly Profit(Table of Contents: 12) Stretching the Truth Dept," script by Frank Jacobs, art by Bob Clarke. "Beatnik: The Magazine for Hipsters," art by George Woodbridge; Parody magazine for the beat generation. Parody of Campbell Soup print ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #62
    Mad (1952 EC) Magazine 62
    Published Apr 1961 by EC.

    Cover art by Kelly Freas. "The Total Sell," script by Sy Reit, art by Bob Clarke; Cynical look at advertising and marketing schemes. "The Population Explosion," script by Larry Siegel, art by George Woodbridge; A look at how over-population in the future will complicate every day activities. "A Guided Tour Through a Steel Foundry," script and art by Don Martin. "How to Make Dull Reading Matter Interesting," script by Frank Jacobs, art by Wally Wood; Improving text presentations through exciting graphics. "Greeting Cards with Enclosures," script by Phil Hahn, art by Bob Clarke; Greeting cards with appropriate objects enclosed. "Mad Visits the World's Greatest TV Panelist," script by Larry Siegel, art by Mort Drucker; Biography of a professional game show panelist. "Spy Vs. Spy," script and art by Antonio Prohias. "Up to Date Names for Rockets and Missiles," script by Frank Jacobs, art by George Woodbridge. "Togetherness Through Music," script and art by Don Martin. "Ladies Home Journey," script by Tom Koch, art by Joe Orlando; Parody of the magazine The Ladies Home Journal. "Horseback Riding," script and art by Dave Berg; Satirical look at horseback riding. "Mail Order Gift Catalogues," script by Al Jaffee, art by Bob Clarke; Parody of mail order gift catalogs. "Tomorrow's Parents," script by Gary Belkin, art by Wally Wood; Satirical look at how 1960 era teenagers will be in the future when they have kids. "The United Nations Awards Show," script by Larry Siegel, art by Mort Drucker; The United Nations holds an Oscar-like award show. 52 pgs., B&W. Cover price $0.25.

  • Issue #63
    Mad (1952 EC) Magazine 63
    Published Jun 1961 by EC.

    Cover art by Kelly Freas. "Mad's Modern Elementary School Text Books," script by Tom Koch, art by Dave Berg; Updating school text books with modern pictures and references. "What's in a Name?", script by Phil Hahn, art by Mort Drucker; Contrasting the historical definitions of common names with celebrities who have those names. "Specialized Breakfast Foods," script by Bob Margolin, art by Bob Clarke; Breakfast cereals marketed to specific demographic groups. "At the Knife-Throwing School," script and art by Don Martin; A man is instructed on the proper form to throw a knife. "Adult TV Cartoons," script by Al Jaffee, art by Wally Wood; If other cartoon series lifted their premise from established television shows, as The Flintstones were accused of doing from The Honeymooners. "Magazines For Senior Citizens," script by Tom Koch, art by George Woodbridge. "How To Improve America's Prestige Abroad," script by Frank Jacobs, art by Joe Orlando; Various stereotypical Americans relate their ideas to improve the country's image. "Spy Vs. Spy," script and art by Antonio Prohias; The White Spy booby-traps the Black Spy's phone. "The Minute After That One Minute TV Commercial," script by Sy Reit, art by Bob Clarke; Continuing the action of various television commercials after the camera has stopped. "In the Park," script and art by Don Martin. "The Great Magazine Circulation Drive," script by Larry Siegel, art by Joe Orlando; A magazine publishing company badgers a person to subscribe. "A Mad Peek Behind the Scenes," script and art by Dave Berg; Behind the scenes at various businesses. "Paperback Roulette," script by Sy Reit, art by Bob Clarke. "How to Read Between the Lines and Fill In Those Little Dots in a Gossip Column," script by Don Reilly, art by George Woodbridge; Filling in the facts that Hollywood gossip columns leave out. "The Pickpocket," script and art by Don Martin. "Mad Visits John Wayde on the Set of The Alamo," script by Larry Siegel, art by Mort Drucker; Satirical look behind the scenes at the filming of the John Wayne film "The Alamo." Parody of Budweiser Beer print ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #65
    Mad (1952 EC) Magazine 65
    Published Sep 1961 by EC.

    Cover art by Kelly Freas. "A Realistic Children's Book For Realistic Children," script by Gary Belkin and Pearl Belkin, art by Joe Orlando. "The Inventor," script and art by Don Martin. "How Madison Avenue Could Sell America to the World," art by Bob Clarke; Altering famous advertising campaigns so the product they sell is the United States. "Spy Vs. Spy," script and art by Antonio Prohias; The Black Spy uses a sonic attack against the White Spy. "Television Programs Aimed at Late, Late Audiences," script by Frank Jacobs, art by Wally Wood; Television programs targeted to specific demographics known to be up overnight. "A Mad Look at the Beach," script and art by Dave Berg. "A Mad Guide to Classified Ad Abbreviations," script by Tom Koch, art by George Woodbridge; Satirical classified ad abbreviations. "Mad's Custom Career-Designed European Tours," script by Don Reilly, art by Jack Rickard. "TV Commercials With Suspense," script by Tom Koch, art by Bob Clarke; Altering familiar television commercials to create suspenseful endings. "Medical Illustrated," script by Larry Siegel, art by George Woodbridge; Satirical version of a magazine geared toward physicians. "Mad's Auto Travel Games," script by Tom Koch, art by Joe Orlando; Games that can occupy children during long car trips. "Karate," script by Jack Mendelsohn, art by Bob Clarke; Satirical look at the martial art of karate. "The Good Doctor in Africa," script and art by Don Martin; An African explorer gets a surprise. "The Jack Kennedy Show," script by Gary Belkin, art by Mort Drucker; What if President John Kennedy hosted a television talk show like NBC's The Tonight Show? Parody of Cadillac print ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #67
    Mad (1952 EC) Magazine 67
    Published Dec 1961 by EC.

    Cover art by Kelly Freas. Parody of Bayer Aspirin print ads, art by Kelly Freas. "Mad Suggestions for Use of New Army Rocket Belt," script by Al Jaffee, art by Bob Clarke; Trivial uses of the experimental U.S. Army rocket belt. "The Pogo-Stick Incident," script and art by Don Martin; A man disposes of his wife's pogo-stick. "Mad's Do-It-Yourself Magazine Covers," script by Sy Reit, art by George Woodbridge. "Open Office Week," script by Gary Belkin, art by Wally Wood; If children were invited to their parents' workplace to discuss their parents' achievements and progress. "Advertising Space on Road Signs," script by Earle Doud, art by Bob Clarke; If traffic signs had product placement add-ons. "Celebrities' Wallets," script by Arnie Kogen, art by George Woodbridge; A peek into the wallet of actress Tuesday Weld. "Spy Vs. Spy," script and art by Antonio Prohias. "Reader's Digress," script by Larry Siegel, art by Joe Orlando; Parody of Reader's Digest magazine. "If Countries Traded People Like Baseball Teams Do," script by Gary Belkin, art by Mort Drucker; The United Nations holds a meeting in which countries trade noted citizens, celebrities and politicians to each other. "A Mad Look at Picnics," script and art by Dave Berg. "When TV Commercials Take Over Completely," script by Sy Reit, art by Jack Rickard; Theorizing how television will look if nothing but commercials are broadcast. "A Day With J-F-K," script by Larry Siegel, art by Mort Drucker; A day in the life of President Kennedy, presented as if it were a Gilbert and Sullivan opera. 52 pgs., B&W. Cover price $0.25.

  • Issue #69
    Mad (1952 EC) Magazine 69
    Published Mar 1962 by EC.

    Cover art by Kelly Freas. Parody of Liberty Mutual Insurance print ads, art by Lester Krauss. "If Babies Could Take Parent Pictures," script by Don Reilly, art by Wally Wood; Comparison of the pictures adults take of babies with the pictures babies take of adults. "Mad Previews the Top News Stories of 1962," script by Larry Siegel, art by Joe Orlando; Satirical newspaper items of events yet to come. "The Lighter Side of the Dentist," script and art by Dave Berg. "The Painter," script and art by Don Martin. "Fight Songs For Schools That Can't Afford Major Sports," script by Frank Jacobs, art by George Woodbridge. "Model Building Kits for Adults," script by Frank Jacobs, art by Bob Clarke. "Spy Vs. Spy," script and art by Antonio Prohias. "If TV Shows Were Actually Like Their Capsule Descriptions," script by Earle Doud, art by Mort Drucker; Television shows act literally like their descriptions. "Some TV Ads We Never Got to See," script by Dick DeBartolo and Al Jaffee, art by Jack Rickard; Four satirical versions of the television ad for Imperial Margarine. "The Stone-Age Trend on TV," script by E. Nelson Bridwell, art by Mort Drucker; Adapting other television programs to the "Flintstones" formula. "Less Violent TV Shows," script by E. Nelson Bridwell, art by George Woodbridge. "When Culture Comes to Top-Rated TV Shows," script by Larry Siegel, art by Mort Drucker; Injecting high-brow culture into "The Untouchables" and "American Bandstand." Parody of a Saturday Evening Post cover, art by Norman Mingo. 52 pgs., B&W. Cover price $0.25.

  • Issue #70
    Mad (1952 EC) Magazine 70


    (see more images)
    Published Apr 1962 by EC.

    Cover art by Kelly Freas. "Museum of Madison Avenue," script by Gary Belkin, art by Wally Wood; Museum dedicated to famous advertising icons and campaigns. "In a Doctor's Office," script and art by Don Martin; A doctor keeps getting punched in the face. "More Efficient Snow Removal," script by Al Jaffee, art by Bob Clarke; Innovative ways to remove heavy snowfall from neighborhood streets. "Spy Vs. Spy," script and art by Antonio Prohias; The White Spy gives the Black Spy a booby-trapped present. "The Lighter Side of Entertaining," script and art by Dave Berg; Series of gags related to entertaining at home. "Six Comics in Search of a Punch Line," script by Gary Belkin, art by Mort Drucker; Six popular standup comics tell the same situational joke in their own comic style. "Movies in Flight," script by Sy Reit, art by George Woodbridge; How air travel has changed due to in-flight movies. "Spy Vs. Spy," script and art by Antonio Prohias. "Route 67," script by Larry Siegel, art by Mort Drucker; Parody of the television show "Route 66." "The Telephone," script and art by Don Martin. "The North American Veeblefetzer Corporation Annual Report," script by Don Reilly, art by Jack Rickard; The annual report of a less-than-competent corporation. 52 pgs., B&W. Cover price $0.25.

  • Issue #71
    Mad (1952 EC) Magazine 71


    (see more images)
    Published Jun 1962 by EC.
    • Water damage: Moderate. Staple rust: Slight.

    Cover art by Norman Mingo. Alfred E. Neuman bust ad. "MAD Investigates the Sordid Business of Gambling," script by Al Jaffee, art by Wallace Wood; A look at the evils of gambling and how they hide in everyday life. "Rain," script and art by David Berg; A look at all the ways rain can spoil your day. "Spy vs Spy," script and art by Antonio Prohias; The Black Spy kicks the White Spy into a bucket of water. "A MAD Guide to Russia," script by Phil Hahn, art by Joe Orlando; A look at Russian culture through the prism of cold-war era stereotypes. "Don Martin in Sherwood Forest," art by Don Martin; Tales of Robin Hood, slightly fractured. "MAD's Journal of Future Physical Afflictions," script by Howard Schneider, art by Bob Clarke: An illustrated listing of possible future physical problems caused by repeated actions undertaken in modern society. "The Birth of a Madison Avenue Brand Name," script by Walter Farley, art by George Woodbridge; The brainstorming sessions that may have occurred on Madison Avenue to name various products. "Spy vs Spy," script and art by Antonio Prohias. "South Chicago," script by Frank Jacobs, art by Mort Drucker; Parody of musical South Pacific set with gangsters in Roaring 20s Chicago. Phony ad for John Vaultlock Sta-Put Burial Insurance, a parody of John Hancock Insurance, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #72
    Mad (1952 EC) Magazine 72
    Published Jul 1962 by EC.

    Cover art by Kelly Freas. "C-Men in Action," script by Earle Doud, art by Mort Drucker; Parody television show revolving around the Secret Service squad assigned to guard Caroline Kennedy. "A Fisherman and His Wife," script and art by Don Martin; A man accidentally swallows his wife's catch. "Celebrities' Wallets," script by Arnie Kogen, art by Jack Rickard; A look at the items in Chubby Checker's wallet. "The Lighter Side of Smoking," script and art by Dave Berg. "Mother's Day Cards For Substitute Mothers," script by Phil Hahn, art by George Woodbridge. "Spy Vs. Spy," script and art by Antonio Prohias. "If Comic Strip Characters Were As Old As Their Strips," script by Earle Doud, art by Wally Wood. "A Typical Old Time Prison Movie/A Typical Prison Movie of the Future," script by Larry Siegel, art by Mort Drucker; One page of a standard 1930's Warner Brothers prison movie, contrasted with the same type of picture that would be made in the 1960s. "On the Elevator," script and art by Don Martin. "A Mad Look at the Eating Habits of Animals," script by Dean Norman, art by Wally Wood. A "Mad Guide to Do-It-Yourself TV Repairs," script by Al Jaffee, art by Bob Clarke. Parody of Wagon Train Dog Food ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

  • Issue #74
    Mad (1952 EC) Magazine 74
    Published Oct 1962 by EC.
    • 3/4" spine split from top of comic. Staple rust. Centerfold detached at one staple.

    Cover art by Kelly Freas. Parody of Polaroid camera print ads, art by Lester Krauss. "Dr. Killjoy," script by Lou Silverstone, art by Mort Drucker; In a parody of the television series Dr. Kildare, a handsome but incompetent doctor and his crusty but equally incompetent supervisor make a mess in a large metropolitan hospital. "Future TV Medical Shows," script by Stan Hart, art by Jack Rickard. "Labor Day Cards From Management to Labor," script by Frank Jacobs, art by George Woodbridge; Examples of greeting cards aimed at various professions that emphasize the superiority of management. "Waterskiing," script and art by Don Martin; A water-skier attempts to avoid a retractable bridge. "If Corporations Ran Their Own Summer Camps," script by Larry Siegel, art by Bob Clarke; A summer camp designed to indoctrinate children to the corporate way of thinking. "Spy Vs. Spy," script and art by Antonio Prohias. "When Newspaper Editors Go on Vacation," script by Frank Jacobs, art by Joe Orlando; Example of a newspaper put together by fill-in editors. "If They Had Summer Replacements in Every Day Life," script by Frank Jacobs, art by George Woodbridge; How various professions would fare if unqualified replacements performed them. "At the Movies," script and art by Don Martin. "TV Ads We'd Like to See," script by Earle Doud, art by Wally Wood; Cynical parodies of commercials for Allstate Insurance, Anacin, Dash detergent, Imperial margarine and Raleigh cigarettes. "The Rock 'N' Roll Senior Citizens' Problem," script by Larry Siegel, art by Mort Drucker; How ex-rock and roll singers will cope after rock and roll dies out. "Eating Out," script and art by Dave Berg. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "The Mad Celebrity Primer," script by Larry Siegel, art by Wally Wood; Examples of various film and television celebrities, written in the form of a children's reading primer. Parody of Sanka print ads, art by Lester Krauss. 52 pgs., B&W. Cover price $0.25.

  • Issue #75
    Mad (1952 EC) Magazine 75
    Published Dec 1962 by EC.

    Cover art by Norman Mingo. In a parody of Volkswagen print ads, art by Bob Clarke. "Kids Letters to Other World Leaders," script by Pearl Belkin, art by Bob Clarke; Examples of letters kindergarten age children might write to various world leaders. "Spy Vs. Spy," script and art by Antonio Prohias. "The Irving Irving Story," script by Larry Siegel, art by Mort Drucker; Parody musical based on the life of a parody amalgam of musical composers. "Superstitions," script by Jack Mendelsohn, art by Bob Clarke; Humorous enactments of common superstitions. "Celebrities' Home Movies," script by Larry Siegel and Arnie Kogan, art by Wally Wood; Humorous home movies featuring various film and television celebrities. "Robinson Crusoe or On The Beach with Don Martin," script by Daniel Defoe (original story) and Don Martin (adaptation), art by Don Martin; Adaptation of the novel "Robinson Crusoe," with satirical illustrations by Don Martin. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias; The Gray Spy sells munitions to the other two spys. "Intellectual TV Shows Geared to the Seven-Year-Old Mind," script by Earle Doud, art by Mort Drucker; Various news and debate programs are presented with the participants acting like children. "The Lighter Side of Teenagers," script and art by Dave Berg. "Mad's 1962 Football Roundup," script by Frank Jacobs, art by George Woodbridge; Humorous look at College Football. "Chicken: The Magazine for Gentle Men," script by Earle Doud, art by Jack Rickard. "The Parting Shot" one-page story, art by Joe Orlando. 52 pgs., B&W. Cover price $0.25.

  • Issue #76
    Mad (1952 EC) Magazine 76
    Published Jan 1963 by EC.

    Cover art by Norman Mingo. "If Kids Designed Their Own Christmas Toys," script by Al Jaffee, art by Al Jaffee (models) and Lester Krauss (photos); Examples of plans for various toys and the actual to scale models of those same toys. "In the Doctor's Office," script and art by Don Martin. "If the U.S. Government Bought Like the U.S. Public Buys," script by Stan Hart, art by George Woodbridge; Pentagon purchasing based on advertising, coupons and volume discounts. "TV Pilot Films That Never Made It," script by Stan Hart, art by Mort Drucker; Samples of TV pilot shows that were bad ideas. "A Mad Look at the U.S. Space Effort," script and art by Sergio Aragones. "Seeing Isn't Always Believing," script by Frank Jacobs, art by Wally Wood; How news photos can be used to distort the record of various events. "The Lighter Side of Winter," script and art by Dave Berg; Series of illustrated humorous anecdotes concerning winter and winter activities. "Modern Teenage Sports," script by Arnie Kogen, art by George Woodbridge; Examples of teenage behavior modified to become sporting events. "Mad's Modern Aids to Happier Living," script by Don Reilly, art by Joe Orlando; Dubious solutions to some of the irritations of modern life. "Mad's Movie Theater Owner of the Year," script by Larry Siegel, art by Jack Rickard; A successful movie theater owner is interviewed. "In a Sicilian Restaurant," script and art by Don Martin. "Mad's Merry Christmas Happy New Year Alphabet Book," script by Frank Jacobs, art by Bob Clarke; Satirical holiday-based items for every letter of the alphabet. 52 pgs., B&W. Cover price $0.25.

  • Issue #77
    Mad (1952 EC) Magazine 77
    Published Mar 1963 by EC.

    Cover art by Norman Mingo. Statement of ownership; Total distribution 1,293,705. "Mad's 1963 All-Inclusive Magazine Calendar," script by Frank Jacobs, art by Jack Rickard; Calendar pages geared to the readers of various niche magazines. "Dr. Jekyll and Mr. Hyde," script and art by Don Martin. "Hollywood Surplus Sale," script by Earle Doud, art by George Woodbridge; Sale ads for props left over from old Hollywood films. "If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle," script by Gary Belkin, art by Wally Wood; If the riddle "Why did the chicken cross the road?" was the plot idea for a daily strip of Peanuts, Mark Trail, B.C., Miss Peach or Jules Pfeiffer's panel. "Spy Vs. Spy," script and art by Antonio Prohias; The Black Spy steals blueprints of the White Spy's new device. "The Defensers," script by Lou Silverstone, art by Mort Drucker; In a parody of the television series "The Defenders," a father and son law firm lose all of their cases due to their arrogance and incompetence. "The Mad Guide to Astrology," script by Frank Jacobs, art by Jack Rickard. "The Lighter Side of Women," script and art by Dave Berg. "A Child's Garden of Weeds," script by Larry Siegel, art by Joe Orlando; Classic poems adapted to reflect modern situations. "A Mad Look at Travel," script by Don Reilly, art by Bob Clarke. 52 pgs., B&W. Cover price $0.25.

  • Issue #78
    Mad (1952 EC) Magazine 78
    Published Apr 1963 by EC.

    Cover art by Norman Mingo. Margin cartoons by Sergio Aragones. "East Side Story," script by Frank Jacobs, art by Mort Drucker; World politics and political debate centered at the United Nations complex, presented as a musical fashioned after the film "West Side Story." "The Suicide," script and art by Don Martin. "Spy Vs. Spy," script and art by Antonio Prohias. "Future Group-Comparison Tests," script by Earle Doud, art by George Woodbridge; Commercial product comparison tests are taken to absurd lengths. "The Daily Monopoly," script by Larry Siegel, art by Joe Orlando; Parody of a modern newspaper. "The Lighter Side of Dating," script and art by Dave Berg. "The Darker Side of Telstar," script by Stan Hart, art by George Woodbridge; The good and bad points of the recently launched Telstar communications satellite are presented. "Modern Chess," script by Al Jaffee, art by Bob Clarke. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "My First College Primer," script by Phil Hahn, art by Wally Wood; Examples of various types of college students. "If Mardy Were Made in Hollywood Today," script by Larry Siegel, art by Mort Drucker; Remaking the 1955 film "Marty" as a multimillion dollar epic. 52 pgs., B&W. Cover price $0.25.

  • Issue #79
    Mad (1952 EC) Magazine 79
    Published Jun 1963 by EC.

    Cover art by Norman Mingo. Parody of Bell Telephone print ads, photo by Lester Krauss. "If They Held a Summit Meeting at the White House," script by Arnie Kogen, art by Mort Drucker; President Kennedy's attempt to hold an international summit at the White House is sabotaged by his family and his family's hangers-on. "Look Before You Leap," script by Sergio Aragones, art by Joe Orlando. "Drawn Out Dramas" margin cartoons, script and art by Sergio Aragones. "TV's Effect on Children," script by Stan Hart, art by Wally Wood. "The High Dive," script and art by Don Martin. "Movie Dialogue We'd Like to Hear," art by George Woodbridge. "Spy Vs. Spy," script and art by Antonio Prohias. "Tax Time U.S.A.," script by Dick DeBartolo, art by Jack Rickard; The income tax filing deadline presented as a star-studded television telethon. "How to Transform Your Dumpy City Into an Attractive Tourist Trap," script by Stan Hart, art by Joe Orlando; Hints on how to turn the less attractive aspects of a city into points of interest. "Mad's Realistic, Up-To-Date Service Songs," script by Larry Siegel, art by George Woodbridge; Military marches updated to reflect the times. "The Lighter Side of Family Doctors," script and art by Dave Berg. "Mad's Discount Center Owner of the Year," script by Larry Siegel, art by Wally Wood; An interview with the owner of a discount department store. 52 pgs., B&W. Cover price $0.25.

  • Issue #81
    Mad (1952 EC) Magazine 81


    (see more images)
    Published Sep 1963 by EC.

    Cover art by Bob Clarke. Parody of Nationwide Insurance print ads, art by Lester Krauss. "Labels We Should've Seen," script by Dick DeBartolo, photos by Lester Krauss; Photos of commercial products with the labels altered to satirize the product. Margin art by Sergio Aragones. "New Movie Monsters From Everyday Life," script by E. Nelson Bridwell, art by Joe Orlando; Horror movies centered on contemporary nuisances. "The Class Program," script and art by Don Martin; A performance of shadow puppets doesn't go as rehearsed. "If Modern Comedians Performed For Civilizations of the Past," script by Arnie Kogen, art by Mort Drucker; Contemporary comedians do their stand-up act in historical situations. "Spy Vs. Spy," script and art by Antonio Prohias; The Black Spy uses a helicopter to steal the White Spy's secret plans. "The Lighter Side of Summer Camp," script and art by Dave Berg; Various four panel strips satirizing life at summer camp. "The Mad Plan for Beating TV Commercial Breaks," script by Al Jaffee, art by Bob Clarke; Various plans for doing things around the house in the space of a program commercial break. "Mad's Wonder Drugs for Common Teenage Ailments," script by Stan Hart, art by George Woodbridge. "If Comic Strip Characters Behaved Like Real People," script by Al Jaffee, art by Wally Wood; Fictional characters are placed in authentic situations and react in authentic fashion. "A Mad Look at Motorcycle Cops," script and art by Sergio Aragones. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "Popular Scientific Mechanics," script by Al Jaffee, art by Bob Clarke; Parody of magazines like Popular Science and Popular Mechanics. 52 pgs., B&W. Cover price $0.25.

  • Issue #82
    Mad (1952 EC) Magazine 82
    Published Oct 1963 by EC.

    Cover art by Norman Mingo. "Future Talking Ads," script by Frank Jacobs, art by Lester Krauss; Parody of the style of advertisement where inanimate objects talk to each other, taking to absurd extreme. "The Nurtzes," script by Stan Hart, art by Mort Drucker; In a parody of the CBS TV series "The Nurses," a cynical veteran nurse mentors a naive and slightly dim student nurse through the wards of an incompetent hospital. "The Masterpiece," script and art by Don Martin; An artist finishes the portrait he was laboring on. "Comicland," script by Frank Jacobs and E. Nelson Bridwell, art by Wally Wood; Scandal tabloid-style magazine focused on the private lives of famous comic strip characters. "Spy Vs. Spy," script and art by Antonio Prohias. "The Lighter Side of Parents (of Little Kids)," script and art by Dave Berg; Series of cartoons satirizing the relationship between parents and their children. "What If Hollywood Were to Follow the Trend Towards Long and Pretentious Titles for TV Dramas," script by Larry Siegel, art by George Woodbridge. "Psychoanalysis by Mail," script by Tom Koch, art by Joe Orlando; A mail-order, do-it-yourself psychoanalysis kit. "Wheelers and Dealers," script by Basil Wolverton and Al Feldstein (plot), art by Basil Wolverton; Examples of outrageous car designs. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "For the Birds," script by Arnie Kogen and Lou Silverstone, art by Mort Drucker; In a parody of the film "The Birds," a woman tries to warn a seaside town of an impending attack by the local bird population, but her erratic behavior causes her not to be believed. 52 pgs., B&W. Cover price $0.25.

  • Issue #84
    Mad (1952 EC) Magazine 84
    Published Jan 1964 by EC.

    Cover art by Norman Mingo. "Future Singing TV Commercials," script by Frank Jacobs, art by Jack Rickard; Examples of commercial jingles that adapt the melodies of famous Broadway musical songs. Products involved are Raleigh cigarettes, Anacin, Dash detergent, Allstate insurance, Vitalis hair tonic and Crest toothpaste. Cartoons in the margins by Sergio Aragones. "Celebrities' Nightmares," script by Don Reilly, art by Mort Drucker; Various celebrities dream about their worst fears; John F. Kennedy; Christine Keeler; Nikita Khrushchev; Mao tse-Tung; Frank Sinatra; Bert Parks; Nelson Rockefeller; Charlton Heston; George Wallace; and Hugh Hefner. "The Epicure," script by Edgar A. Guest, art by Don Martin; Presentation of an Edgar A. Guest poem, with satirical illustrations added. "Trademarks Resulting From Future Mergers," script by Don Reilly, art by Wally Wood. "A Mad Guide to Hypnotism," script by Phil Hahn, art by Bob Clarke. "Spy Vs. Spy," script and art by Antonio Prohias. "The Lighter Side of Cops," script and art by Dave Berg. "3 Sure Fire Methods of Getting a Job," script by Mickey Rose, art by Joe Orlando. "The Academy Awards for Home Movies," script by Stan Hart, art by Mort Drucker. "A Mad Look at Santa," script and art by Sergio Aragones. "Modern Teacher," script by Larry Siegel, art by George Woodbridge; Parody of a niche magazine aimed at teachers. "An Early Morning Bathroom Scene," script and art by Don Martin. 52 pgs., B&W. Cover price $0.25.

  • Issue #85
    Mad (1952 EC) Magazine 85
    Published Mar 1964 by EC.

    Cover art by Norman Mingo. Parody of Avis print ads, photo by Lester Krauss. Statement of ownership; Total Paid Circulation, avg. 12 months: 55,070. "Mannie Get Your Ghoul," script by Frank Jacobs, art by Jack Rickard; A Broadway musical is written and staged starring old movie monsters. Margin cartoons by Sergio Aragones. "The Minute That TV Show is Over," script by Stan Hart, art by Mort Drucker; Unexpected events that happen after a television show has been broadcast. "Spy Vs. Spy," script and art by Antonio Prohias. "The Lighter Side of the College Crowd," script and art by Dave Berg. "The Sunday Drive," script and art by Don Martin. "What Could Happen When They Use Numbers for Everything," script by Larry Siegel, art by Joe Orlando; Numbers begin to replace words in ordinary conversation. "Future Educational Comic Pamphlets," script by Larry Siegel, art by Wally Wood; Using well-known comic strip characters in promotional pamphlets for various businesses and organizations. "The Mad Hospital Primer," script by Stan Hart, art by George Woodbridge; Examples of what to expect if you have to spend time in the hospital. "The Real Story Behind the News," script by Stan Hart, art by Bob Clarke; Normally barely noticed news stories are given expanded coverage for reasons other than the story's newsworthiness. "Strange Interlude With Hazey," script by Stan Hart, art by Mort Drucker; The television series "Hazel" is staged as if it were the play "Strange Interlude." 52 pgs., B&W. Cover price $0.25.

  • Issue #90
    Mad (1952 EC) Magazine 90
    Published Oct 1964 by EC.

    Cover art by Norman Mingo. "If Celebrities Ran for Public Office," script by Arnie Kogen, art by Jack Rickard; Examples of political campaigns geared to particular celebrities. "The Mad Safety Council's Predictions for the Upcoming Labor Day Weekend," script by Stan Hart, art by Sergio Aragones. "Etiquette," script by Sir William S. Gilbert, art by Don Martin; Two men retain their gentlemanly manners despite being stranded on a remote island. "Strange Interludes in Everyday Life," script by Stan Hart, art by George Woodbridge; Ordinary people in ordinary situations make sarcastic asides to the readers, as in the play "Strange Interlude." "Spy Vs. Spy," script and art by Antonio Prohias. "Misleading TV Titles," script by Al Jaffee, art by Mort Drucker; Actual television show titles are used to illustrate similar real life situations. "A Mad Look at Firemen," script and art by Sergio Aragones. "The Lighter Side of Summer Romances," script and art by Dave Berg. "An Incident at a Red Light," art by Wally Wood. "Auto Accessories We'd Like to See," script by Don Reilly, art by Bob Clarke. "Spy Vs. Spy," script and art by Antonio Prohias. "Mad's Teenage Idol Promoter of the Year," script by Larry Siegel, art by Mort Drucker; Interview with a record promoter who boasts that he can take any nobody off the street (or even a chimpanzee) and turn them into a teen idol. "Make Beautiful Hair Blecch" back cover Breck Shampoo parody ad, art by Frank Frazetta. 52 pgs., B&W. Cover price $0.25.

  • Issue #91-25C
    Mad (1952 EC) Magazine 91-25C
    Published Dec 1964 by EC.
    • Centerfold detached at one staple.
    • Water spotting.

    25¢ Cover price. "Some Mad Devices for Safer Smoking," script and art by Al Jaffee; Examples of devices of dubious merit to help people smoke without risking the dangers of inhaling. "Movie Heroes Are Finks or Hey There, Audience, You've Been Booing the Wrong Guy," script by Harry Purvis, art by Mort Drucker; Typical movie scenes where the hero is at the mercy of the villain are footnoted to show that the villain is actually nice and the hero is a rude lout. "A Mad Look at the Summer Olympics," script and art by Sergio Aragones. "A Celebrity's Wallet," script by Arnie Kogen, art by Bob Clarke and Frank Frazetta; A look into Ringo Starr's wallet; One of the portraits of Ringo Starr in his wallet is a reprint of the portrait Frank Frazetta did for the previous issue's Breck Shampoo parody ad. "A Mad Guide to Little Known Jobs in Television," script by Dick DeBartolo, art by George Woodbridge; Examples of jobs catering to the unusual whims of television actors and directors. "A Fairy Tale," script and art by Don Martin. "New Movie Monsters From the Business World," script by E. Nelson Bridwell, art by Joe Orlando; Annoying features of working in an office setting are turned into horror films. "Spy Vs. Spy," script and art by Antonio Prohias. "The Sights and Sounds of the U.S.A.: Washington, D.C.," script by Larry Siegel and Frank Jacobs, art by Paul Coker, Jr. "The Nearsighted Voodoo Priest," script and art by Don Martin. "When Today's Celebrities Become Tomorrow's Historical Heroes," script by Frank Jacobs, art by Jack Rickard; How future generations will glorify current celebrities Harold Stassen, Hyman Rickover, Elizabeth Taylor and the news team of Chet Huntley and David Brinkley. "How Bad Childhood Habits Can Help In a Congressional Career," script by Stan Hart, art by Paul Coker, Jr. "The Lighter Side of Going to the Movies," script and art by Dave Berg. "Twisted Mad Tales For Twisted Mad Readers," script by Jim Mildon, art by George Woodbridge; Modern fairy tales built around modern people. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "Mr. Nudnick," script by Arnie Kogen, art by Mort Drucker; Parody of the television show "Mr. Novak"; a high school English teacher earns the respect of students and faculty alike, even though he's a meddlesome pain. Art in the margins by Sergio Aragones. 52 pgs., B&W. Cover price $0.25.

  • Issue #93-25C
    Mad (1952 EC) Magazine 93-25C
    Published Mar 1965 by EC.
    • 1 1/4" cumulative spine split.

    25¢ Cover price. Cover art by Norman Mingo. Statement of ownership; Total paid circulation 1,669,886. "A Child's View of Newspaper Headlines," script and art by Al Jaffee; Examples of how a child might take headline jargon literally. "The Official Barber," script and art by by Don Martin; A man has the job of upkeep on the Mount Rushmore monument. "Mad Looks at a Typical Kiddie TV Show," script by Larry Siegel, art by Mort Drucker; A kid's show host tries to cope with an audience of cynical children. "Spy Vs. Spy," script and art by Antonio Prohias. "The Lighter Side of Teenage Parties," script and art by Dave Berg. "Space Magazines," script by Arnie Kogen, art by Joe Orlando. "Spy Vs. Spy," script and art by Antonio Prohias. Cartoons in the margins by Sergio Aragones. "A Mad Look at Signs of the Times," script by Al Jaffee, Don Reilly, and Dick DeBartolo, art by Bob Clarke; Road and advertising signs altered to appeal to modern problems and sensibilities. "Another (whew) Visit to the Doctor's Office," script and art by Don Martin; A man can fire darts from his mouth by pressing the top of his head like a plunger. "When They Advertise Liquor on TV," script by Frank Jacobs, art by Jack Rickard. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "The Flying Ace," script by Dick DeBartolo, art by Mort Drucker; Ringo Starr stars as a World War II fighter pilot trying to land his damaged plane safely at his base near enemy lines. "What Brilliant New Ideas Has the Current TV Season Produced" Mad Fold-In, script and art by Al Jaffee. 52 pgs., B&W. Cover price $0.25.

  • Issue #98
    Mad (1952 EC) Magazine 98
    Published Oct 1965 by EC.
    • Staples added (not manufacturing).

    Cover art by Norman Mingo. The letters page features letters with pictures from Mick Jaqgger (of The Rolling Stones), Gerry Marsden (of Gerry & the Pacemakers), Herman's Hermits, and Donna Douglas (Elly Mae Clampett on The Beverly Hillbillies). "Surfing," script by Al Jaffee, art by George Woodbridge; Satirical look at the sport of surfing. "A Dreadful Day," script and art by Don Martin; A woman tries to rescue her husband from a well. "Flapper," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "Flipper," the story of a boring game warden, his two sons and the dolphin (or porpoise) who is smarter than all of them put together. "Mad's Snappy Answers to Stupid Questions," script and art by Al Jaffee. Cartoons in the margins by Sergio Aragones. "Spy Vs. Spy," script and art by Antonio Prohias. "Fight Songs For the Common Man," script by Frank Jacobs, art by George Woodbridge; New lyrics are added to famous songs to reflect the trials and tribulations of common people. "Mad's Summer Camp for Adults," script by Larry Siegel, art by Paul Coker, Jr. "The Mad Academy Awards for Small Businessmen," script by Stan Hart, art by Jack Rickard; Giving awards to small business operators who provide creative lack of service to their customers. "The Mad United States Foreign Policy Primer," script by Larry Siegel (as Lawrence Harvey Siegel), art by Bob Clarke (as Robert James Clarke). "The Lighter Side of Summer Evenings," script and art by Dave Berg. "Spy Vs. Spy Vs. Spy," script and art by Antonio Prohias. "Lord Jump," script by Larry Siegel, art by Mort Drucker; In a parody of the film "Lord Jim," a sailor branded for cowardice falls into a confrontation between island natives and a mad General and stays cowardly. "One Summer Afternoon," script and art by Don Martin. "Who Are the Disaster Victims That Nobody Helps?" Mad Fold-in by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #99
    Mad (1952 EC) Magazine 99
    Published Dec 1965 by EC.

    "When Politicians Do Television Commercials," script by Donald Axe and Sol Weinstein, art by Jack Rickard; Famous political figures are recruited as commercial spokespeople. Cartoons in the margins by Sergio Aragones. "Three Hairy Stories," script and art by Don Martin; A man gets a haircut; another man tries to cover his bald spot; a third man grooms his mustache. "The Virginiaham," script by Lou Silverstone, art by Mort Drucker; In a parody of the TV show "The Virginian," a frontier judge and a group of incompetent cowboys tries to prevent a menacing stranger from disrupting their boring little ranch. "Mad Interviews the Greeting Card Manufacturer of the Year," script by Stan Hart, art by Joe Orlando. "Spy Vs. Spy," script and art by Antonio Prohias. "The Lighter Side of Moving," script and art by Dave Berg. "Horror Movie Scenes We'd Like to See," script by Don Edwing, art by Jack Davis. "The Rime of the Modern Surfer," script by Tom Koch, art by Don Martin; In a parody of the poem "The Rime of the Ancient Mariner"; an egotistical surfer travels too far and ends up in the Arctic Circle. "Football In Depth," script by Ronald Axe and Sol Weinstein, art by George Woodbridge. "What Wild Frenzy Will Future College Students Face?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #100
    Mad (1952 EC) Magazine 100
    Published Jan 1966 by EC.

    "Future Broadway Musicals," script by Frank Jacobs, art by Jack Rickard; Famous novels and plays like Moby Dick, Julius Caesar, A Tale of Two Cities and Tarzan of the Apes are turned into Broadway Musicals. "The Wonderful World of Repackaging," script by Dick DeBartolo, art by Bob Clarke; Making new consumer products out of old fad items, such as hula hoops and coon skin caps. Cartoons in the margins by Sergio Aragones. "Spy Vs. Spy," script and art by Antonio Prohias. "The Nilson Family," script by Stan Hart, art by Mort Drucker; In a parody of the TV series "Ozzie and Harriet," the most boring, out of touch family in history is profiled. "The Lighter Side of Sleep," script and art by Dave Berg; Sleep and sleeping patterns are satirized. "What Is a Blind Date?" text story by Arnie Kogen, art by Sergio Aragones. "Shirley Finster's New York," script by Ronald Axe and Sol Weinstein, art by George Woodbridge; A woman conducts a tour of New York City and all of the odd characters who live there. "Mad's Puzzle Page" by Al Jaffee. "The Toy Manufacturer of the Year," script by Stan Hart, art by Joe Orlando; A profile of a toy manufacturer who makes products of questionable quality. "The Swan Song of a Modern Hiawatha," script by Tom Koch, art by Don Martin; In a parody of the poem "The Song of Hiawatha," a native American gets lost on his journey to a southern college campus and is recruited to play football for a school in northern Minnesota. "Hack, Hack, Sweet Has-Been, or Whatever Happened to Good Taste?", script by Larry Siegel, art by Mort Drucker; In a parody of the "older actress slasher film" genre, a woman travels to a creepy mansion and meets the odd people who live with her odder cousin. "On the Subway," script and art by Don Martin. "A Vital Message From the Staff of Mad" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #104
    Mad (1952 EC) Magazine 104
    Published Jul 1966 by EC.

    Cover art by Norman Mingo. "Advertising Campaigns With Ulterior Motives," script by Frank Jacobs, art by Jack Rickard; Examples of public service announcements that don't serve the public. Cartoons in the margins by Sergio Aragones. "Future Wit & Wisdom Books," script by Phil Hahn and Jack Hanrahan, art by Mort Drucker; Books featuring humorous anecdotes and sayings from famous historical and contemporary people not known for being funny or clever. "In the Hospital," script and art by Don Martin; A patient gets a new IV drip. "Mixing Personal Politics with Careers," script by Frank Jacobs, art by George Woodbridge. "Mad Visits the American Mediocrity Academy," script by Larry Siegel, art by Jack Rickard; A visit to a teaching institution that trains people to be average. "The Lighter Side of High School," script and art by Dave Berg; The humorous trials and tribulations of attending high school. "Postage Stamp Advertising," script and art by Al Jaffee; Examples of what would happen if the U.S. Postal Service sold ad space on their postage stamps. "Loused Up in Space," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "Lost in Space," a family of incompetent space explorers find a planet full of giant gemstones, prompting The Professor to try to kill them--again. 52 pgs., B&W. Cover price $0.30.

  • Issue #106
    Mad (1952 EC) Magazine 106
    Published Oct 1966 by EC.

    Cover art by Norman Mingo. "The Bunch," script by Arnie Kogen, art by Mort Drucker; In a parody of the film "The Group," at a class reunion for a women's college, a group of uninteresting women relate their uninteresting post-graduate lives. "A Mad Look at Trade-Marks," script and art by Max Brandel. Cartoons in the margins by Sergio Aragones. "Late One Night," script and art by Don Martin; A wife remedies her husband's snoring. "The Lighter Side of Music Lovers," script and art by Dave Berg; Satirical look at common people and their taste in music. "Spy Vs. Spy," script and art by Antonio Prohias. "The Mad Air Travel Primer," script by Larry Siegel, art by George Woodbridge. "A Mad Look at the Joys of Scuba Diving," script by Al Jaffee and Dick DeBartolo, art by Bob Clarke. "Mad Visits a Typical Johnson Howard's Restaurant," script by Larry Siegel, art by Paul Coker Jr.; Satirical look at the Howard Johnson's restaurant chain. "A Mad Look at Batman," script and art by Sergio Aragones. "Obituaries for Comic Strip Characters," script by Frank Jacobs. "12 O'Crocked High," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "12 O'clock High," a World War II bomber crashes in occupied France and its crew must find its way to friendly lines before the pilot and co-pilot kill each other. "What Profitable Car-Buyer Market Will Automakers Stupidly Lose Again With This Year's Models," Mad Fold-in, script and art by Al Jaffee. "Early One Morning in the Jungle," script by Don Edwing, art by Frank Frazetta; Tarzan loses his title as "King of the Apes." 52 pgs., B&W. Cover price $0.30.

  • Issue #107
    Mad (1952 EC) Magazine 107
    Published Dec 1966 by EC.

    Cartoons in the margins by Sergio Aragones. "Hello, Lyndon, or My Fair Lady Bird," script by Larry Siegel, art by Mort Drucker; President Johnson's first year in the White House portrayed as a Broadway musical. "Mad's Puzzle Page," script and art by Al Jaffee. "Mad's Academy Awards For Teenagers," script by Stan Hart, art by Jack Rickard; Nominees for the most melodramatic performances by a teen not getting their way. "The Shadow Knows," script and art by Sergio Aragones; Examples of shadows doing what their owners don't have the nerve to do. "The Lighter Side of Autumn," script and art by Dave Berg; Satirical look at every day occurrences associated with autumn. "Spy Vs. Spy," script and art by Antonio Prohias. "The Astrodome," script by Tom Koch and May Sakami, art by Don Martin; Parody of the poem "Kubla Khan"; an ode to Houston's new baseball stadium. "The Mad Comic Strip Characters' Forum on Current Affairs," script by Frank Jacobs and Dotty Brooks (plot concept), art by Bob Clarke; Comic strips characters discuss serious social issues. "Spy Vs. Spy," script and art by Antonio Prohias. "The Miss American Beauty Pagent," script by Dick DeBartolo, art by Mort Drucker; In a parody of beauty pageants, a collection of airheads compete for a sham title while celebrity judges plug their products and the audience ogles the contestants. "A Mad Porfolio of Fotos That Compare the Savage Society & the Great Society," script by Max Brandel. "Protest Magazine," script by Larry Siegel, art by George Woodbridge; A niche magazine for protesters. "What's the Dirtiest Play in Modern Football" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #108
    Mad (1952 EC) Magazine 108
    Published Jan 1967 by EC.

    Cover art by Norman Mingo. "Hokum's Heroes," script by Larry Siegel, art by Jack Davis; Parody of the TV show "Hogan's Heroes"; the head officer of the prisoners in a Nazi prison camp can't enjoy all of the secret benefits of the camp because he is worried about the future. Cartoons in the margins by Sergio Aragones. "Another Visit With a Sculptor," script and art by Don Martin; A sculptor finishes his masterpiece. "Christmas Cards We'd Like to See," script and art by Max Brandel; Christmas cards that use contemporary urban scenery and celebrities rather than traditional fare. "Spy Vs. Spy," script and art by Antonio Prohias. "More Snappy Answers to Those Old Cliches," script by Stan Hart, art by Paul Coker Jr.; Sarcastic responses to time worn holiday season situations. "Ads for Other 1967 Vehicles," script by Dick DeBartolo, art by Bob Clarke; Consumer advertisements for non-consumer vehicles. "A Portfolio of Mad Namelies," script and art by Max Brandel; Names of famous people with objects representing what they are famous for replacing certain letters. "Spy Vs. Spy," script and art by Antonio Prohias. "What is a B.M.O.C.?", script by Tom Koch, art by Sergio Aragones; Examination of what makes a student the "Big Man on Campus." "Telephone Solicitors," script and art by Al Jaffee; Ideas on how to combat telephone solicitors. "The Lighter Side of Mail," script and art by Dave Berg; Examples of human failings and frailties related to the postal service. "Football as Covered by Other Publications," script by Frank Jacobs, art by George Woodbridge; Football stories written for non-sports niche magazines. "The Sound of Money," script by Stan Hart, art by Mort Drucker; Parody of the film "The Sound Of Music"; a failed novitiate becomes a governess for the children of a Baron and they fall in love amid some really bad songs. "A Christmas Message from Santa Claus" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #109
    Mad (1952 EC) Magazine 109
    Published Mar 1967 by EC.

    Cover art by Norman Mingo. Statement of ownership; Total paid circulation, 12 month average: 1,635,612. "Who in Heck is Virginia Woolfe?", script by Larry Siegel, art by Mort Drucker; In a parody of the film "Who's Afraid of Virginia Woolf," a warring couple have another couple over for drinks and proceed to embarrass themselves. "Correspondence Schools For Repulsive People" photo story, script by Phil Hahn and Jack Hanrahan. Cartoons in the margins by Sergio Aragones. "In the Locker Room," script and art by Don Martin; A football coach tries to improve a player's football knowledge. "The Lighter Side of Arguments," script and art by Dave Berg; Satirical look at disputes between family and friends. "Spy Vs. Spy," script and art by Antonio Prohias. "Idiot-Proof Products," script and art by Al Jaffee; Products designed to be simple enough for even a moron to use effectively. "Mad School Songs For Everyday Activities," script by Frank Jacobs, art by George Woodbridge. "Doc Tari," script by Dick DeBartolo, art by Jack Davis; In a parody of the TV series "Daktari," a veterinarian practicing in the Kenyan bush battles poachers and tends to his animal patients with the help of a cross-eyed lion and a chimpanzee nurse and with no help from his human companions. "What is Today's Most Shocking Drug Menace?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #114
    Mad (1952 EC) Magazine 114
    Published Oct 1967 by EC.
    • Paper: White
    • Label #0502514004

    Cover art by Norman Mingo. "President Johnson on Madison Avenue"; Contemporary product advertising slogans and copy used as ironic counterpoint to photos of President Johnson. Cartoons in the margins by Sergio Aragones. "Don Martin Turns On Portable Radios," script and art by Don Martin. "So How Come...", script by Stan Hart, art by George Woodbridge; An ironic look at double-standards in society. "Sombre," script by Lou Silverstone, art by Mort Drucker; Parody of the film "Hombre"; a white man raised as a Native American assuming his father's place as a slumlord leads a motley crew of stagecoach robbery survivors back to civilization. "Spy Vs. Spy," script and art by Antonio Prohias. "The Lighter Side of the Mating Game," script and art by Dave Berg; A satirical look at dating rituals. "TV Game Shows Based On Newspaper Headlines," script by Dick DeBartolo, art by Jack Davis; Real events, such as missing persons, Senate investigations and social trends are turned into premises for game shows. "Future Complaints," script by Dick DeBartolo, art by Joe Orlando; Examples of how complaints about society evolve along with society. "The Cats Are All Bats," script by Larry Siegel, art by Bob Clarke; Social criticism as if it were written and illustrated by Dr. Seuss. "The Shadow Knows," script and art by Sergio Aragones; Examples of a person's shadow acting out their inner feelings. "Ratpacktrol," script by Lou Silverstone, art by Mort Drucker; Parody of the TV series "The Rat Patrol"; a member of Rommel's Desert Forces in North Africa tries to lure a squad of American commandos into a series of traps. "On the Tarzan Set," script and art by Don Martin. 52 pgs., B&W. Cover price $0.30.

  • Issue #118
    Mad (1952 EC) Magazine 118
    Published Apr 1968 by EC.

    Last 30-cent cover price. Cover art by Norman Mingo. "In the Out Exit," script by Stan Hart, art by Mort Drucker; In a parody of the film "Up the Down Staircase," an idealistic teacher attempts to teach in a crime-ridden inner city school. "Pro Football," script by Larry Siegel, art by Jack Davis; A former football player turned announcer narrates a comparison of pro football in its infancy with contemporary pro football. "Don Martin Looks At Frogs," script and art by Don Martin; A series of humorous incidents involving frogs. Cartoons in the margins by Sergio Aragones. "TV Shows...Re-Cast" photo story, script by Max Brandel; featuring Hugh Hefner; Dean Martin; Zsa-Zsa Gabor; Muhammed Ali; The U.S. Supreme Court; and Alfred E. Neuman. "The Lighter Side of Fear," script and art by Dave Berg; Satirical look at what people fear and how they deal with that fear. "Mad Valentines to Celebrities," script by Frank Jacobs, art by Jack Rickard. "Mission: Ridiculous," script by Dick DeBartolo, art by Mort Drucker; Parody of the TV series "Mission: Impossible"; a team of secret agents try to retrieve stolen microfilm in the most suspicious way possible. "The Advantages of the Suburbs For Kids," script by Larry Siegel, art by Paul Coker Jr. "Spy Vs. Spy," script and art by Antonio Prohias. "Mad's Snappy Answers To Stupid Questions," script and art by Al Jaffee. "Hippie Magazine," script by Arnie Kogen, art by George Woodbridge. "The New Back-Scratcher," script and art by Don Martin. "What Is the Worst Threat to Recovery Hospital Patients Can Suffer?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.30.

  • Issue #120
    Mad (1952 EC) Magazine 120
    Published Jul 1968 by EC.

    Cover art by Norman Mingo. "One Day at the Beach," script by Sergio Aragones, art by Don Martin. "Blue-Eyed Kook," script by Stan Hart, art by Mort Drucker; Parody of the film "Cool Hand Luke"; a disaffected man ends up in a southern chain gang where he rebels against everything and everybody. "The Mad Hate Book II," script and art by Al Jaffee; Examples of how life conspires to ruin your day. "A Mad Peek Behind the Scenes at the Post Office," script by Larry Siegel, art by Paul Coker Jr. "Mother's Day Cards Down Through History," script by Frank Jacobs, art by Bob Clarke. "The Lighter Side of Driving," script and art by Dave Berg. Cartoons in the margins by Sergio Aragones. "Mad's Simplified A B C Method of Bulling Your Way Through Final Exams," script by Tom Koch; A list of essay answers with fill-in-the-blank sections to adapt the answers to various subjects. "While Strolling Through the City," script and art by Don Martin; A man and a woman strolling down the street notice businesses with descriptive street signs. "Jobs On the Fringe of Show Business," script by Dick DeBartolo, art by George Woodbridge. "Some Mad Articles You Never Got to See," script by Frank Jacobs, art by Paul Coker Jr., Bob Clarke, Mort Drucker, Jack Davis, Joe Orlando, Dave Berg, and George Woodbridge; The first pages of features previously rejected by the editors. "On the Road With Sergio Aragones," script and art by Sergio Aragones; A series of cartoons satirizing highway driving. "The Great Society Alphabet Book," script and art by Max Brandel; Every letter of the alphabet is juxtaposed with a picture of modern live and a simple verse outlining the hypocrisy of Lyndon Johnson's "Great Society" in comparison. "What Is the One Thing Most School Dropouts Are Sure to Become?" Mad Fold-In by Al Jaffee. "A Modern Cinderella" back cover story, script by Jack Kent, art by Jack Rickard. 52 pgs., B&W. Cover price $0.35.

  • Issue #124
    Mad (1952 EC) Magazine 124
    Published Jan 1969 by EC.

    Cover art by Norman Mingo. "Rosemia's Boo-Boo," script by Arnie Kogen, art by Mort Drucker; In a parody of the film "Rosemary's Baby," a young couple moves into an apartment building filled with sinister people. Soon the pregnant woman fears her baby may be Satan's child. "One Day in Baghdad," script and art by Don Martin; A rookie snake charmer gets the wrong end of a cobra. "Mad's Follow-up Report on Progress," script by Dick DeBartolo, art by Bob Clarke; Examples of how technological progress hasn't necessarily made life better. "Spy Vs. Spy," script and art by Antonio Prohias. "A Mad Look at Bugs 'n Worms 'n Things," script by Don Edwing, art by Paul Coker Jr.; Various humorous examples of insects interacting with their environment. "Casey at the Dice," script by Frank Jacobs, art by Jack Davis; In a parody of the poem "Casey at the Bat," a famous craps player tries to beat a table on a hot streak. "If Polls and Surveys Had Been Used Through History," script by Sy Reit, art by George Woodbridge; Examples of how history would have been altered if those involved had listened to pollsters. "What is a Make-out Man?", script by Arnie Kogen, art by Sergio Aragones; Essay on why women have a natural attraction to some men. "A Mad Show-Biz Success Story," script by Dean Norman, art by Don Martin; A downtrodden man finds hope of success when he discovers a fish who can sing and dance. "Songs of Crime, Violence, War, Hate, Bigotry, the Lunatic Fringe, and All-Around Ecchiness," script by Frank Jacobs, art by George Woodbridge; Lyrics satirizing various hate groups are set to the music of famous show tunes. "The Lighter Side of Physical Fitness," script and art by Dave Berg; Parody of people attempting to exercise. "Christmas is...", script by Gilbert Barnhill, art by Al Jaffee; Series of cynical examples of how Christmas has been corrupted by commercialism and greed. "MafiaCo Incorporated," script by Lou Silverstone, art by Jack Rickard; Corporate stockholders report on the previous year's profits and losses for a crime organization. "What Gift Will Many Holiday Party Revelers Pick Up on the Drive Home?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #126
    Mad (1952 EC) Magazine 126
    Published Apr 1969 by EC.

    Cover art by Norman Mingo (as James Montgomery Mingo). "A Mad Look at the Diseases of Our Sick Society," script and art by Max Brandel; Wire photos are labeled with the names of actual diseases for ironic effect. "Familiar Affair," script by Stan Hart, art by Mort Drucker; Parody of the TV series "Family Affair"; a bachelor and his butler reluctantly take in the three sickeningly adorable children of his dead brother. "Outside a Novelty Shop," script and art by Don Martin; A man seeks a means of avenging a practical joke played on him. "Mad's 1968-'69 Football Low Lights," script by Al Jaffee, art by Jack Davis; National Football League plays are examined from the perspective of the triumphant participant and from the perspective of the participant defeated. Cartoons in the margins by Sergio Aragones. "Spy vs. Spy" by Antonio Prohias. "A Mad Peek Behind the Scenes at an Airport," script by Larry Siegel, art by Jack Rickard. "You're in Trouble...When They Smile," script by Stan Hart and Chris Hart, art by George Woodbridge; Examples of how you can sense that you're in an embarrassing or dangerous situation. "The Mad Plan to Beautify America," script by Dick DeBartolo, art by Bob Clarke; Examples of how to reduce highway sign clutter by combining billboards and traffic signs. "The Lighter Side of American Tourists," script and art by Dave Berg; Examples of boorish behavior from American tourists abroad and from the foreign people entertaining those tourists. "The Typical Success Story," script by Larry Siegel, art by Mort Drucker; Comparison of films with the plot of a young man searching for personal fulfillment, one made in the forties and the other made in the sixties. "Which Modern Artist Is Most Successfully Communicating with His Audience?" Mad Fold-In by Al Jaffee. "The Beat Generation" back-story by Sergio Aragones. 52 pgs., B&W. Cover price $0.35.

  • Issue #127
    Mad (1952 EC) Magazine 127
    Published Jun 1969 by EC.

    Cover art by Jack Rickard. "One Day on the Prairie," script by Sergio Aragones, art by Don Martin. "Signs of Status," script by Al Jaffee, art by Bob Clarke; Clothing or objects with messages imprinted on them denoting how affluent the owner is. Cartoons in the margins by Sergio Aragones. "Further Adventures of the Red Baron, or Security Ist Ein Grounded Beaglehundt," script by Frank Jacobs, art by Jack Rickard; The recurring clashes of Snoopy and the Red Baron, told from the Red Baron's point of view and drawn to approximate Charles Schultz's comic strip style. "Odd Squad," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "The Mod Squad," three runaways are recruited by the police as undercover operatives and sent on inherently silly missions. "Spy Vs. Spy" by Antonio Prohias. "If The President Were Chosen Like Miss America," script by Earle Dowd, art by Jack Rickard; The 1968 Presidential campaign is represented as a beauty pageant. "A Mad Look at Realistic Dolls" photo story, script by Harold Morrison, photos by Irving Schild; Children's dolls G.I. Joe and Barbie are given realistic back-stories. "The Lighter Side of the Generation Gap," script and art by Dave Berg. "The Mad Plan For Combatting the Boredom of Baseball," script by Earle Dowd, art by Jack Davis; Exploring changes to the game of baseball to liven it up. "Bullbit," script by Al Jaffee, art by Mort Drucker; In a parody of the film "Bullitt," after an attack on his partner by organized crime, a police detective conducts a one-man war on those responsible. "What Industry Contributes More to Air Pollution than Any Other?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #128
    Mad (1952 EC) Magazine 128
    Published Jul 1969 by EC.

    Cover art by Bob Clarke. "The Guru of Ours," script by Frank Jacobs, art by Mort Drucker; In a parody of the film version of "The Wizard of Oz," a rural girl is borne by a tornado into a strange and bizarre land: A modern urban center. Cartoons in the margins by Sergio Aragones. "On a Saturday Afternoon," script and art by Don Martin; A man spends a less-than-successful afternoon skydiving. "A Mad Nature Study Guide" photo story by Max Brandel and Frank Jacobs; featuring Jane Fonda; Spiro Agnew; Richard Burton; Elizabeth Taylor; Bob Dylan; Mao tse-Tung; Doris Day; Fidel Castro; Tiny Tim; Gamel Abdul Nasser; Charles DeGaulle; and Adam Clayton Powell. "The Heart Transplant," script and art by Al Jaffee. "Mad's Foreign Film Producer of the Year," script by Dick DeBartolo, art by Joe Orlando; Mad interviews a film producer who is more interested in the quality of his profits than the quality of his films. "The Lighter Side of Amusement Parks," script and art by Dave Berg; Examples of boorish and bad behavior at amusement parks. "Spy Vs. Spy" by Antonio Prohias. "A Mad Peek Behind the Scenes: At a Laundry & Dry Cleaners," script by Larry Siegel, art by Jack Davis; Cynical look at the inner workings of a professional laundry. "The Heist," script and art by Sergio Aragones; A safe-cracker must work on the move. "A Mad Look at Two College Generations," script by Larry Siegel, art by George Woodbridge; Comparison of the behavior of college classes of 1949 and 1969 from the same university. "What Is the One Unhappiness Almost All Modern Parents Are Sure to Share with Their Children" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #129
    Mad (1952 EC) Magazine 129


    (see more images)
    Published Sep 1969 by EC.

    Cover art by Norman Mingo. "Don Martin Takes a Look at a Fairy Tale," script and art by Don Martin; Gruesome retelling of the story of Rapunzel. "Mad Origami Zoo of Cliche Creatures," script by Frank Jacobs, art by Guiseppe Baggi; Origami figures folded out of paper with specific images printed on the paper for ironic effect. Cartoons in the margins by Sergio Aragones. "The Brother Hoods," script by Lou Silverstone, art by Mort Drucker; An American marries into a Sicilian family, travels to Sicily in order to join the Mafia, and finds that nobody there belongs to the Mafia. "The Mad Primer of Bigots, Extremists and Other Loose Ends," script by Frank Jacobs and Stan Hart, art by Jack Davis; An examination of various political and social extremist movements, done as a children's reading primer. "The Mad Approach Toward Bridging the Generation Gap," script by Earle Dowd, art by Paul Coker Jr.; Outlining a right way and a wrong way to deal with teenage behavioral problems. "The Lighter Side of Status Seeking," script and art by Dave Berg; Satire of upwardly mobile people. "Spy Vs. Spy" by Antonio Prohias. "A Mad Look at Dogs," script and art by Sergio Aragones. "Mad Gray Paper: The State of Our Cities," script by Stan Hart, art by George Woodbridge; A television news crew does a documentary on inner city housing conditions. "Dr. Benjamin Spock Teenager Care," script by Larry Siegel, art by Bob Clarke; Advice guide on how to raise and cope with a teen. "Jewella," script by Stan Hart, art by Mort Drucker; In a parody of the TV series "Julia," a stunningly beautiful, successful nurse tries to raise her son on her own and search for a husband at the same time. "What Were the Investigations Into the "Pueblo Affair" Really Looking For?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #130
    Mad (1952 EC) Magazine 130
    Published Oct 1969 by EC.

    "If This Nudity Trend in Movies Ever Spreads to the Comics," script by Lou Silverstone, art by Jack Rickard; Comic strips incorporate nude scenes into their joke punch lines. Cartoons on the margins by Sergio Aragones. "While Clamming in New Jersey," script and art by Don Martin; Two men dig up what they think is a clam. "Mad's 1969 College Riot Preview," script and art by Frank Jacobs, art by Jack Davis; Examination of college campus rioting, done in the style of a preseason college football publication. "Land of the Giant Bores," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "Land of the Giants," seven people stranded on a world of giant humans try to make their situation even mildly interesting. "What is a Kid Brother?", script by Tom Koch, art by Sergio Aragones; Essay on enduring having a younger brother. "The Lighter Side of Summer Jobs," script and art by Dave Berg; Examples of the pitfalls of summer employment. "The Mad Plan For Halting the Hijacking of Planes," script by Sy Reit, art by George Woodbridge. "The Mad Book of Etiquette and Good Manners," script by Frank Jacobs, art by Bob Clarke; eries of examples of where and how to use good manners in real life. "A Mad Peek Behind the Scenes: At The Pentagon," script by Larry Siegel, art by George Woodbridge; Examination of the unprofessional behavior behind closed doors at The Pentagon. "Where Vultures Fare," script by Larry Siegel, art by Angelo Torres; In a parody of the film "Where Eagles Dare," the military commissions a joint U.S./British commando raid on a German army headquarters, much the same way two previous films had. "What Does the Future Hold For Our Great American Pastime?" Mad Fold-In by Al Jaffee. Back cover photo of Jack Palance as Fidel Castroin in a publicity still from the motion picture "Che!" 52 pgs., B&W. Cover price $0.35.

  • Issue #131
    Mad (1952 EC) Magazine 131
    Published Dec 1969 by EC.

    Cover art by Norman Mingo. "A Mad Look at Modern College Courses" photo story, script by Max Brandel; College course descriptions are illustrated with photos of college rioting for ironic effect. "On a Cruise to a South Sea Island," script and art by Don Martin; Two tourists find a surprise in a Polynesian wishing well. Cartoons in the margins by Sergio Aragones. "Boredom-12," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "Adam-12," two Los Angeles police officers patrol their district ignoring crimes unless they involve attractive women. "Spy Vs. Spy," script and art by Antonio Prohias. "Passionate Gun Love," script by Larry Siegel, art by Jack Davis; A niche magazine for people who really, really like guns. "A Mad Peek Behind the Scenes: At a Hospital," script by Larry Siegel, art by Al Jaffee. "The Kidney Transplant," script and art by Don Martin. "If Everyone Talked Like Don Rickles," script by Earle Dowd, art by Angelo Torres. "The Lighter Side of Wheels," script and art by Dave Berg; Satirical look at how people deal with objects with wheels. "Who Knows What Evil Lurks in the Hearts of Men? The Shadow Knows," script and art by Sergio Aragones; Series of cartoons where a person's shadow indicates what that person is really thinking. "Hoo-Boy, Columbus," script by Tom Koch, art by Mort Drucker; Parody of the film "Goodbye, Columbus"; a middle class Jewish man tries to date an upper class Jewish woman and suffers class discrimination from her family. "What Great New Chasm Has Been Discovered That Dwarfs Even the Grand Canyon" Mad Fold-In by Al Jaffee. Back cover phony ad for Ronreagan brand rum, intimating that former actors running for political office spurs alcohol abuse. 52 pgs., B&W. Cover price $0.35.

  • Issue #132
    Mad (1952 EC) Magazine 132
    Published Jan 1970 by EC.

    Cover photo by Lester Krauss. "Mad's Modern Believe It or Nuts 9," script by Arnie Kogen, art by Bob Clarke; Parody of the cartoon panel "Ripley's Believe It or Not." "Peace on Earth, Good Will Toward All Men," script by Max Brandel; News photos altered to make it seem like philosophical enemies are embracing as friends; featuring Edward Kennedy; Richard Nixon; Dr. Timothy Leary; Rev. Billy Graham; Gen. William Westmoreland; Gamel Abdul Nasser; Golda Meir; Mao tse-Tung; Chaing Kai-shek; Jacqueline Kennedy; Jacqueline Susanne; Muhammed Ali; Tom Smothers; Dick Smothers; Hugh Hefner; Pope Paul VI; William F. Buckley; Stokely Carmichael; and George Wallace. Cartoons in the margins by Sergio Aragones. "On the Trail with a Zoologist," script and art by Don Martin; An ornithologist chooses to follow the tracks of a bird he thinks is less dangerous. "The Academy Awards Show We'd Like to See," script by Larry Siegel, art by Mort Drucker; The Academy Awards adds new award categories to accommodate changing sexual mores in modern films. "Sergio Aragones Takes a Mad Look at Protest Demonstrations," script and art by Aragones; Cynical look at protest demonstrations and society's reaction to them. "The Lighter Side of Birthdays," script and art by Dave Berg; Examination of how we celebrate birthdays and their implications. "Spy Vs. Spy" by Antonio Prohias. "Playthings Based on TV Commercials," script by Lou Silverstone, art by Bob Clarke; Basing the concepts for toys and games aimed at children on famous television commercials and advertising slogans. "The Month Before Christmas," script by Frank Jacobs, art by Don Martin; Rewritten version of Clement Clark Moore's "Twas the Night Before Christmas" to reflect modern consumerism. "Mad Peek Behind the Scenes at the Phone Company," script by Earle Dowd, art by Angelo Torres; Cynical look at the inner workings of the phone company. "Condemner Reports," script by Dick DeBartolo, art by Bob Clarke; In a parody of the magazine "Consumer Reports," products are rated based on dubious standards. "Spy Vs. Spy" by Antonio Prohias. "What New Trend Is Destroying a Time-Honored Theater Art?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #133
    Mad (1952 EC) Magazine 133
    Published Mar 1970 by EC.

    Cover art by Norman Mingo. "True Fat," script by Larry Siegel, art by Mort Drucker; Parody of the film "True Grit"; a spoiled brat teams up with a drunken marshal and a dimwitted Texas Ranger to track down the man who murdered her father. "The Facts of Life (& Death)," script by Ronnie Nathan, art by Jack Davis; Examples, in verse, of how our modern lifestyle is slowly killing us. "If TV Shows Were Actually Like Their Capsule Descriptions," script by Earle Dowd, art by Angelo Torres; Television programs provide the literal content of their TV Guide summaries. Cartoons in the margins by Sergio Aragones. "During a Summer Shower," script and art by Don Martin. "The Lighter Side of Family Gatherings," script and art by Dave Berg. "What Is a Born Winner?", script by Al Jaffee, art by Sergio Aragones; Analysis of what makes certain people luckier than others. "Mad's Lifetime Chart of Attitudes and Behaviors," script by Frank Jacobs, art by Paul Coker Jr.; Examples of how perceptions of current issues change as a person ages are told. "Spy Vs. Spy" by Antonio Prohias. "A Mad Peek Behind the Scenes at the U. S. Congress," script by Lou Silverstone, art by Bob Clarke. "A Mad Look at Celebrities in Real-Life Situations," script by Larry Siegel, art by John Johns. "Mad Green Paper: The State of Our Suburbs," script by Stan Hart, art by George Woodbridge; Suburban life is examined by a television news reporter. "What Is One Special Benefit Derived From Modern Rock Music By Some of Its Fans" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #134
    Mad (1952 EC) Magazine 134
    Published Apr 1970 by EC.

    Cover art by Norman Mingo. "Ditched in the South Pacific," script and art by Don Martin; A man adrift in the ocean inflates a raft. Cartoons in the margins by Sergio Aragones. "Midnight Wowboy," script by Stan Hart, art by Mort Drucker; In a parody of the film "Midnight Cowboy," an idiot Texan befriends a lowlife New Yorker while they try to make a living in the big, bad city. "Mad's Frozen Foods That Fake-Out Fresh," script by Sy Reit, art by Irving Schild. "Spray Can Sprays We'd Like to See," script by Stan Hart, art by George Woodbridge; New concepts in aerosol products. "The Lighter Side of Money," script and art by Dave Berg. "Spy Vs. Spy" by Antonio Prohias. "I Remember, I Remember the Wondrous Woodstock Music Fair," script by Frank Jacobs, art by Sergio Aragones; Satirical remembrance, in verse, of the Woodstock Music Festival. "The Ghost and The Mrs. Misses," script by Dick DeBartolo, art by Mort Drucker; In a parody of the TV series "The Ghost and Mrs. Muir," a widow lives in a house with the ghost of a sea captain only she can see. "Ads We Can Look For After the Next Successful Space Mission," script by Dick DeBartolo, art by Bob Clarke. "One Night at the Fights," script and art by Don Martin. "Mad's Up-Dated Modern Day Mother Goose," script by Frank Jacobs, art by Jack Davis; Nursery rhymes describing current celebrities. "A TV Scene We'd Like To See," script by Chevy Chase, art by John Cullen Murphy; In a short parody of the TV series "Mission: Impossible," Mr. Phelps gets an unexpected assignment. 52 pgs., B&W. Cover price $0.35.

  • Issue #136
    Mad (1952 EC) Magazine 136
    Published Jul 1970 by EC.

    Cover art by Norman Mingo. "Botch Casually and the Somedunce Kid," script by Arnie Kogen, art by Mort Drucker; In a parody of the film "Butch Cassidy & the Sundance Kid," two wild west outlaws rob, steal, have fun and generally act adorably. "One Day in a Tenement," script and art by Don Martin. Cartoons in the margins by Sergio Aragones. "The Lighter Side of Sex," script and art by Dave Berg; Satirical examples of the sexual attraction between genders. "Spy Vs. Spy," script and art by Antonio Prohias; The Black Spy booby-traps his observation headquarters. "Feature By Feature Advertising" photo story by Dick DeBartolo, photos by Irving Schild; Ads that go overboard pointing out each desirable feature of a product. "A Mad Look at College," script by Stan Hart, art by Jack Davis; A satirical look at the antics and interactions at a modern university. "Obituaries for Traditions, Pasttimes and Other Dying-Out Landmarks of the American Way of Life," script by Frank Jacobs, art by Norman Mingo. "Mad's Vice-President of the Year," script by Stan Hart, art by John Cullen Murphy; Satirical profile of Vice-President Spiro Agnew, following him as he performs his basic job of being a complete public buffoon, making the President look good in comparison. "More So How Come...?", script by Stan Hart, art by George Woodbridge; Examples of how the same situation can be viewed differently from different perspectives. "Spy Vs. Spy" by Antonio Prohias. "Room 222ZZZZZZZZZ," script by Stan Hart, art by Angelo Torres; Parody of the TV series "Room 222"; a handsome, popular teacher is part of the staff of the most boring, unrealistic inner city high school in existence. 52 pgs., B&W. Cover price $0.35.

  • Issue #137
    Mad (1952 EC) Magazine 137
    Published Sep 1970 by EC.

    Cover art by Jack Rickard. "Boob And Carnal And Tad And Alas," script by Stan Hart, art by Mort Drucker; A satire of the movie, "Bob & Carol & Ted & Alice." "Great Non-Violent Guns !", script and art by Don Martin. "The Lighter Side Of Summer Resorts," script and art by Dave Berg. "A Boy-Dog Named Lassie," script by E. Nelson Bridwell, art by Jack Davis; A parody of the song, "A Boy Named Sue", featuring Lassie. "Sports Cars We'd Like To See," script and art by Basil Wolverton; A series of gags featuring whacky cars designed by the insane mind of Basil Wolverton. "Spy VS. Spy" by Antonio Prohias. "If The World's Greatest Painters Drew The Comics," script by Frank Jacobs, art by Jack Rickard; Famous painters drawing comic strips in their unique style. "21st Century Outdoors Magazine," script by Dick DeBartolo, art by George Woodbridge; A mock magazine focusing on outdoor life and man's involvement in destroying it. "Makeus Sickby M.D.," script by Dick DeBartolo, art by Angelo Torres; A parody of the TV series, "Marcus Welby, M.D." 52 pgs., B&W. Cover price $0.35.

  • Issue #138
    Mad (1952 EC) Magazine 138
    Published Oct 1970 by EC.

    Cover art by Jack Rickard. Ad for Mad paperback books. "Moroned," script by Dick DeBartolo, art by Mort Drucker; A satire of the movie, "Marooned." "One Day At The Ocean," script and art by Don Martin; Surf's up for a ship wrecked survivor. "A Sports Fan's Garden Of Verses," script by Frank Jacobs, art by Jack Davis; Poems based on various sports themes; Poems included are: Broadway Joe; Skis; The Sportsman's Hour Doubleday; I must Go Out To The Track Again; Lew Alcindor; On The Road To Baltimore; Come Bowl With Me & The Hometown Goalie. "How To Read A Resort Ad," script by Gilbert Barnhill, art by George Woodbridge. "If Peanuts Were A Weekly TV Series," script by Lou Silverstone, art by Jack Rickard; If the Charlie Brown specials were turned into a weekly TV series, the shows concepts would be: Young Doctor Brown; Peanuts Squad; Peanuts Place; Charlie Brown, Attorney For The Defenseless. "The Lighter Side Of Transportation," script and art by Dave Berg. "Spy VS. Spy" by Antonio Prohias. "Those Wonderful Sixties ! A Year 2000 Backward Look At A Warm And Wonderful Decade" photo story, script by Larry Siegel. "M*I*S*H M*O*S*H," script by Arnie Kogen, art by Angelo Torres; A parody of the movie, "M*A*S*H." Cartoons in the margins by Sergio Aragones. 52 pgs., B&W. Cover price $0.35.

  • Issue #139
    Mad (1952 EC) Magazine 139
    Published Dec 1970 by EC.

    Cover art by Jack Davis. "The Vampire" inside front cover strip by Sergio Aragones; A vampire gets the true meaning of peace when he drains the blood of a hippy. "Airplot," script by Larry Siegel, art by Mort Drucker A satire of the movie, Airport. "A Mad Look at Tokenism of the Future," script by Vic Cowen, photos by Irving Schild; Photo gags showing how ad agencies can go too far when pushing token minorities. "The Lighter Side of... the Revolutionary Movement," script and art by Dave Berg; Dave Berg's Lighter Side of gag section focusing on a singular topic, The Revolutionary Movement. "Mad's Guaranteed Effective All-Occasion Non-Slanderous Political Smear Speech," script by Bill Garvin, art by George Woodbridge. "Still Life," script by Jerry Robinson, art by Jerry Robinson; A collection of political gags featuring inanimate objects. "Silent Majority the Magazine for Middle America," script by Larry Siegel, art by George Woodbridge; A mock magazine focusing on Middle American lifestyles. "A Mad Peek Behind the Scenes at an Ad Agency," script by Larry Siegel, art by Jack Rickard. "Ads For Movie Revivals," script by Frank Jacobs, art by Bob Clarke; Updating classic straight-laced films like Born free; Moby Dick; Ten Commandments & Snow White And The Seven Dwarfs with a more adult sex themed angle. "Ironride," script by Lou Silverstone, art by Angelo Torres; A TV satire of Ironhide. "One Day In A Crash Pad," script and art by Don Martin. Art in the margins by Sergio Aragones. 52 pgs., B&W. Cover price $0.35.

  • Issue #140
    Mad (1952 EC) Magazine 140
    Published Jan 1971 by EC.

    Cover art by Norman Mingo. "Put*On," script by Larry Siegel, art by Mort Drucker; In a parody of the film "Patton," the Allies win World War II in spite of the psychotic sadist in charge of the tank brigade. "One Day on Location," script and art by Don Martin; On the set of a "King Kong" film, the lead actor has a special talent for the role. "The Lighter Side of Bad Habits," script and art by Dave Berg; Satire of things that people do that really annoy other people. "Mad's Christmas Carols for the 1970 Season," script by Frank Jacobs, art by Jack Rickard; The lyrics of traditional Christmas carols are altered to reflect current events. "If There Had Been Advice Columns Throughout History," script by Lou Silverstone, art by George Woodbridge. "A Mad Look at Birds," script and art by Sergio Aragones; Collection of cartoons satirizing humanity's interaction with birds. "You Know You're Really a Football Fan When...," script by Stan Hart, art by Jack Davis; Examples of behavior that identifies a person as an obsessed football fan. "Mad Christmas Cards From Celebrities," script by Max Brandel; featuring photos of Richard Nixon; H. Rap Brown; Abbie Hoffman; Golda Meir; George Wallace; Graham Kerr [as The Galloping Gourmet]; Richard Daley; Spiro Agnew; Don Rickles; Eldridge Cleaver; Hugh Hefner; and William Fulbright. "Spy Vs. Spy" by Antonio Prohias. Cartoons in the margins by Sergio Aragones. "The Doris Daze Show," script by Stan Hart, art by Angelo Torres; In a parody of the TV series "The Doris Day Show," a widow faces her boring job, unrealistic financial situation and the amorous intentions of every man she meets with the same perky optimism. Parody of Winston cigarette print ads. 52 pgs., B&W. Cover price $0.35.

  • Issue #141
    Mad (1952 EC) Magazine 141
    Published Mar 1971 by EC.

    Cover art by Jack Rickard. "Catch-All-22," script by Stan Hart, art by Mort Drucker; In a parody of the film "Catch-22," at an American air base in the Italian Theater in World War II, a pilot tries everything he can think of to get out of the Army Air Force while insanity occurs all around him. Cartoons in the margins by Sergio Aragones. "On a Streetcorner Downtown," script and art by Don Martin. "Spy Vs. Spy" by Antonio Prohias. "Get It Out of Your System Land," script by Sy Reit, art by George Woodbridge; Theme park that allows patrons to perform anti-social acts. "Marching Songs for Crusaders, Militants and Assorted, Sundry Non-Conformists," script by Frank Jacobs, art by Jack Davis; Old standards with new lyrics satirizing rebels in society. "A Mad Look at Tropical Fish," script by Earle Doud, art by Bob Clarke; Overview of the types of tropical fish available as pets and their care. "The Lighter Side of Clubs and Organizations," script and art by Dave Berg. "Spy Vs. Spy" Antonio Prohias. "How-Are-Ya, Five-0?", script by Dick DeBartolo, art by Angelo Torres; In a parody of the TV series "Hawaii Five-0," a dense police detective and his squad of equally dense subordinates search Hawaii for a missing Hawaiian artifact. "What Is Contributing Most to the Breakdown of Communication Between People?" Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.

  • Issue #142
    Mad (1952 EC) Magazine 142
    Published Apr 1971 by EC.

    Last 35-cent cover price. "West Coast Story," script by Frank Jacobs, art by Jack Davis; A musical parody of the peace movement, the counter-culture who participate in it and the members of "The Establishment" who oppose it. "Communism Revisited" photo story, script by Max Brandel; Quotes from Marxist and Communist leaders are placed in counterpoint with photos of reality for ironic effect. Cartoons in the margins by Sergio Aragones. "Violent TV Commercials," script by Earle Doud, art by Mort Drucker; If the sudden graphic violence trend of contemporary films was extended to contemporary television commercials. "Horrifying Cliches 9," script by May Sakami, art by Paul Coker Jr; Ordinary phrases are given monstrous illustrations, such as "embracing a belief" or "avoiding a confrontation." "What Is a Parent?", script by Tom Koch, art by Sergio Aragones; Essay on what are the joys and duties of a modern parent. "The Lighter Side of Love," script and art by Dave Berg; Examples of romance that don't always go according to plan. "Spy Vs. Spy" by Antonio Prohias. "Mad's Dirty Old Man of the Year," script by Stan Hart, art by George Woodbridge; Mad interviews a man who exploits the counterculture for his own benefit. "My Three Sonny Boys," script by Arnie Kogen, art by Angelo Torres; In a parody of the TV series "My Three Sons," a widower raises his boring family while not fully coming to grips with contemporary society. "On the Hunchback of Notre Dame Set" one-page strip by Don Martin. Mad Fold-In by Al Jaffee. 52 pgs., B&W. Cover price $0.35.